Free Book

How to Launch a Medspa: The Definitive Guide

Prepare for a wrinkle-free launch with our comprehensive roadmap filled with all the guidance you need to kickstart your medspa journey so you can launch and grow with confidence.

In it you'll find:

  • A roadmap for success
  • Advice from industry experts
  • Clarity for the journey ahead
What's Inside the Guide

Sculpt Your Success with Our Medspa Launch Guide

With our definitive guide to launching your own medspa, you'll learn how to:

  1. Define your medspa vision and mission
  2. Understand your market
  3. Navigate legal requirements
  4. Make a financial plan and budget
  5. Find the perfect location
  6. Build your brand identity
  7. Develop a service menu
  8. Market and promote your medspa
  9. Set metrics for success
  10. Plan a launch party & grow after launch
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About Moxie


At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.Today, Moxie has helped more than 250 aesthetic entrepreneurs across the U.S. successfully launch, run, and grow their own independent medspas.

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No. 1
Choice of Medspa Entrepreneurs
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250+
Medspas Launched and Coachedv
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50%
More Affordable + 3x Faster to Launchv
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2x
Faster Growth Than the National Average

Trusted by 250+ MedSpa Entrepreneurs

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Moxie is my backbone

"Moxie is my backbone. If I need anything, they’ve got my back. Moxie is like a family. I feel like I could call or text any of them. They have my best interest at heart."

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Samantha
Jun 2024
June 1, 2024
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I could trust that everything else was being taken care of.

"Moxie helps with everything from accounting and setting up my back office to business promotion and advertising. They contribute to my success without me having to worry about all of the details. Moxie gave me the security I needed to focus on promoting my services and building my clientele. I could trust that everything else was being taken care of."

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Danka
Jun 2024
June 1, 2024
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I have been with Moxie for 3 months and they have been my backbone

I have been with Moxie for 3 months and they have been my backbone to reopening my business. I have been supported in all areas where I had to wear all those hats before. Everyone that I have worked with his been amazing and so knowledgeable. Stephanie , my practice manager is the best!!!2

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Shannon Hruzek
Jun 2024
June 1, 2024
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We would not have been able to open our Med Spa without them

We have been working with Moxie for about 9 months now. We would not have been able to open our Med Spa without them. They have kept us on track and everyone we have been partnered with since the beginning has been fantastic!

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Paula Lockwood
Jun 2024
June 1, 2024
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Would recommend to anyone who needs direction

Would recommend to anyone who needs direction in opening and running a Med Spa.

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Amy Lehmann
Jun 2024
June 1, 2024
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Moxie's support helped me address various challenges with confidence

"Moxie's support helped me address various challenges with confidence. Right away, I had to tackle pricing strategies, marketing approaches, getting a medical director, and so on. Having Moxie as a resource was incredibly valuable"

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Lucy
Jun 2024
June 1, 2024
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Moxie has helped my business by increasing my revenue

"Moxie has helped my business by increasing my revenue, boosting my profit margins, and bringing in and capturing new clients that I wouldn't have had access to before."

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Becca
May 2024
May 15, 2024
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Moxie has allowed me to focus fully on my patients

"Moxie has allowed me to focus fully on my patients by handling the business side. From tracking profits and losses to managing insurance and charting, Moxie provides stability and peace of mind. For anyone thinking about working with Moxie: What are you waiting for? It’s a no-brainer. Moxie has made a night-and-day difference compared to any other business partnership."

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Alex
Jun 2024
June 1, 2024