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400+ Medspas Launched

Grow Your Aesthetic Practice with Standards—Not Shortcuts

Moxie combines clinical-grade systems and hands-on operational expertise so you can grow without compromising your clinical standards, patient outcomes, or business ambitions.
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25+
Average hours saved per week
10%
Higher margins vs. industry average
$1M+
Saved on injectables and devices in 2025
Top 5
Strategic partner to Allergan, Revance, and Galderma
As Featured In:
Beauty Matter
AmSpa
Cult Aesthetics
TechCrunch
The Aesthetics Injector Gang
Bloomberg
Beauty Matter
AmSpa
Cult Aesthetics
TechCrunch
The Aesthetics Injector Gang
Bloomberg
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You Probably Didn't Major in Aesthetic Business

You were trained to treat patients — not:
Operate like a CEO
Optimize margins across services and providers
Design compensation plans
Engineer workflows
Today’s aesthetic practices face:
More competition and price-shopping
More regulatory scrutiny and risk
More operational complexity
Thinner margins as they scale
Throwing “more” at the problem — more marketing, more tech, more devices — only increases risk. Whether you're launching or scaling, growth requires tighter operations and smarter strategy.

Meet Moxie: The Clinical-Grade Operating System for Aesthetic Medicine

Some companies sell software. Others sell advice. Elite aesthetic practices can’t scale without both.
That’s why Moxie brings it all together.
Clinical-Grade EMR+
Built for the realities of aesthetic medicine.
Dashboard of Moxie clinical-grade EMR software showing navigation menu, today's snapshot with appointments, GFEs, charts, marketing, goals for June 2024, and weekly insights.
Expert-Led Support
Former operators who implement — not just advise.
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Always-On Optimization
Surfacing risk before growth exposes it.
Revenue generated is $1,753.00 with a $110.43 increase yesterday, reaching 35% of a $5,000 goal, slightly behind.
Peer Community
Leaders raising the standard together.
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Ready to make the leap from injector to owner?

Moxie has helped hundreds of clinicians take their aesthetic practice from idea to open in as little as 30 days. If you're pre-launch, we built something just for you.

Built alongside world-renowned physicians, injectors, and operators. Meet Moxie's Aesthetic Business Advisory Board.

Olivia Salmen, FNP BC CPSN
Olivia Salmen, FNP BC CPSN
Cool Springs Plastic Surgery
Dr. David Saadat, MD
Dr. David Saadat, MD
Beverly Hills Aesthetic Surgical Institute
Erika Barry, NP-C
Erika Barry, NP-C
Resculpt Aesthetics
Allie McAllister, NP-C, DCNP
Allie McAllister, NP-C, DCNP
CULT Aesthetics +Squeeze Skin
David Weir, FNP
David Weir, FNP
Ultimate Skin Source
Limor Weinberg, APRN, FNP-BC
Limor Weinberg, APRN, FNP-BC
Skin Spirit
Dr. Gretchen Frieling, MD
Dr. Gretchen Frieling, MD
GFaceMD
Jonathan LeSuer, MSN, APRN, 
NP-C
Jonathan LeSuer, MSN, APRN, 
NP-C
Tox & Pout Aesthetics
Libby Dysart
Libby Dysart
Resculpt Aesthetics
Brittany Bureski
Brittany Bureski
The B | Aesthetic Business Advisor
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One System. Everything You Need.

Moxie replaces 5+ disconnected systems with one integrated solution, designed exclusively for aesthetic medicine.
Platform Features
Charting & EMR
Scheduling & Payments
AI-Powered Inventory
Marketing Automations
Compliance Alerts
Memberships & Packages
Payroll & Benefits
Financial Reporting

Personalized Guidance From Aesthetic Experts

With Moxie, you get ongoing, hands-on strategy and support:
Marketing campaigns
Margin optimization and P&L reviews
Pricing and service mix strategy
Compensation design
Workflow and utilization audits
Practice setup and launch planning
Expansion and exit readiness planning
Accountability and execution support
Together, we build the strategy and put it into action.
Portraits of four smiling professional women labeled as Marketing Leaders Heather D, Financial Operators Chrissy, COOs Angela C, and Executive Business Coaches Mikyla R.
Seven smiling women standing indoors holding beige boxes labeled Moxie, with one holding a glass of champagne, text overlay reads 'Scale Society by Moxie'.

You're in business for yourself—but never by yourself.

Scale Society is a private community of aesthetic leaders focused on clinical excellence, compliance, and durable growth — whether you're launching your first practice or scaling an established one.
Inside, you get:
Peer-to-peer strategy conversations
Expert-led education
Clinically-informed insight
Honest discussions about margins, compliance, growth, and risk
Access to our Aesthetic Business Advisory Board
You’re not the only one navigating this level of pressure. And you shouldn’t have to do it alone.

A Smarter Way to Grow

Booked and busy isn't the same as profitable. Revenue isn't the same as growth. And popularity isn't the same as clinical excellence
The practices that win long-term share one pattern: when clinical standards lead and operations are tight, growth and profit follow. We call this Clinically-Led Growth.
Using 300+ signals across 5+ dimensions of your business, we continuously uncover growth opportunities and catch risks before they reach your license or your margins.
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Dr. Alexandra Palumbo Photo
"I worked with various previous partners and they just weren't meeting my expectations, and that's why I chose to level up my business with Moxie."
Dr. Alexandra Palumbo Photo
Dr. Alexandra Palumbo, DNP, APRN, FNP-C, Founder of Blonde Girl Aesthetics

Trusted by Elite Practice Owners

“I love that I get to come to work every day. It doesn't feel like work to me. It feels like making art in a studio with my friends.”
Julie Mallon, RN
Goodjuju Aesthetics
“Moxie gave me an added layer of support and comfort by taking care of the little things that I don't want to do — I want to focus on the bigger fish, like my clients and patient care.”
Michelle Cote, PA-C
Etoile Aesthetics
“Moxie has made our life much easier. We went from using two to three different platforms to accomplish what Moxie Suite is doing.”
Dr. Rebecca Weiss, DO
Medical Director and Owner of Paradise Medspa
"I worked with various previous partners and they just weren't meeting my expectations, and that's why I chose to level up my business with Moxie."
Dr. Alexandra Palumbo, DNP, APRN, FNP-C
 Founder of Blonde Girl Aesthetics
“By partnering with Moxie, I was able to bring my product cost down, almost doubling my take-home pay.”
Becca Churchwell
Churchwell Aesthetics
“Without the help of Moxie, I don't know if I would have been able to launch on my own."
Dr. Joseph Seif, M.D.
SM Drip
“The biggest challenge to starting your own med spa, especially if you're an RN, is finding the right medical director and that’s how I discovered Moxie.”
Danka DiMichele
Beauty Haven
"Moxie didn't just make the launch easier; it gave me the confidence to grow. "
Yagmur Sevindik
Rain Aesthetics
“When I first heard about Moxie and what they offer, it was a breath of fresh air. I knew it was the right fit for me. ”
Jessica Cvetic, PA-C, BS, MPAS
Citrus Aesthetics
"With the help of Moxie, I feel like I’m about to have my biggest year yet."
Cari Montoya, FNP-C
The Caring Method
Why Moxie

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Libby Dysart

Libby Dysart

Resculpt Aesthetics

With eight years of experience in the aesthetics industry, Libby has established herself as one of the most successful social media strategists and brand managers in the field. She has worked alongside Erika Barry to cultivate the Injector Bunny brand, helping to grow the business exponentially over the past 5 years.

In addition to her virtual learning platform on Patreon where she shares insider tips and tricks to social media success, she also recently opened up her own practice in Georgetown, DC alongside Erika, creating a boutique practice focused on cultivating the individual brands of each provider. She also serves a consultant for top industry professionals and brands alike.

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"I’m honored to join the Moxie Aesthetic Business Advisory Board. Moxie’s mission to empower providers with the business tools and strategies they need aligns perfectly with my passion for helping aesthetic professionals grow, scale, and thrive. This is an incredible opportunity to share insights, collaborate with industry leaders, and contribute to shaping the future of aesthetics."

David Weir, FNP

David Weir, FNP

Ultimate Skin Source

David Weir has had a passion for beauty, skincare, and educating people on how to achieve their best look for over 24 years. David combines his experience in beauty, skincare, education, an artful eye for aesthetics, and an advanced practice education to educate clients on aging prevention and restoration. As an avid clinical investigator for the FDA, David adds a wealth of knowledge and research on the latest cutting edge noninvasive beauty procedures to keep patients looking as good as they feel.

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"I’m honored to join Moxie’s Aesthetic Business Advisory Board because it aligns with the values I’ve cultivated through years of educating and empowering others via Ultimate Skin Source. Moxie is masterfully bridging clinical excellence with medspa entrepreneurship—giving providers the tools to innovate, grow responsibly, and prioritize patient safety. I’m excited to help shape a stronger, smarter, and more connected aesthetic community."

Limor Weinberg, APRN, FNP-BC

Limor Weinberg, APRN, FNP-BC

Skin Spirit

Meet Limor Weinberg, a board-certified nurse practitioner and master in aesthetics with over 20 years of experience. She is the founder of The Clinic USA, a boutique-style training academy for aesthetic providers, and is now partnering with SkinSpirit to launch and lead their first Florida Innovation Clinic at Miami Worldcenter.

Widely recognized for her signature ‘Lip Mapping’ technique, Limor trains both novice and advanced injectors in the latest skin and anti-aging treatments. Named one of the Top 100 Best Aesthetic Injectors in America for the last 6 consecutive years, she continues to set the standard for excellence in aesthetics and education.

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"I joined the Aesthetic Business Advisory Board to help push aesthetics forward, empowering the provider with all the tools they need to run a successful, thriving business."

Erika Barry, aka InjectorBunny, is one of the top aesthetic injectors in the country. She serves as an international trainer and speaker for industry leaders such as Galderma, Revance, and Evolus - where she’s also recognized as faculty - as well as for Cartessa and Reveal Lasers. She’s an esteemed trainer, and has spent a significant portion of her career training top doctors, NPs, PAs, and RNs, both within the U.S. and abroad.

Erika received her masters in nursing at the prestigious Johns Hopkins School of Nursing in Baltimore, Maryland. Following her time at Hopkins, Erika moved across the country to work at the University of California San Francisco where she trained under some of the country’s leading plastic surgeons.

Eventually returning to the DC-metro area, Erika has worked with strategic business partners to open two state-of-the-art medical aesthetic practices - one in Potomac, Maryland and the other in Georgetown, DC. In addition, Erika has built a virtual community of injectors through Patreon, with subscribers from around the world tuning in to learn all things aesthetics. Through her page, Barry demonstrates injection techniques, showcases how to consult with patients, discusses business development and growth, makes product suggestions and lectures on anatomy. Launching her page in 2018, Barry was the first internationally recognized injector to start a virtual-learning platform for fellow injectors and medical providers looking to get into the industry, making aesthetics education easily accessible and affordable.

Outside of work, Barry can be found spending time with her husband, Thomas and their son, Jackson, who she says is her biggest success in life.

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"I truly believe Moxie is the future of aesthetics and I'm honored to be a part of it!"

Jonathan LeSuer, MSN, APRN, 
NP-C

Jonathan LeSuer, MSN, APRN, 
NP-C

Tox & Pout Aesthetics

Jonathan LeSuer, MSN, APRN, FNP-C

Board-Certified Nurse Practitioner | Owner, Tox & Pout Aesthetics


Jonathan LeSuer is a board-certified nurse practitioner and the founder of Tox & Pout Aesthetics, where he combines advanced clinical expertise with an artistic eye for natural, confidence-boosting results. He is a national trainer and speaker for Allergan Aesthetics and Ariessence PDGF+. He co-hosts a podcast called Fill me in. With years of experience in both medical and aesthetic practice, Jonathan is passionate about helping clients look and feel their best through personalized, evidence-based treatments. His commitment to safety, innovation, and patient-centered care has established him as a trusted provider in the aesthetics field.

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"I’m passionate about advancing the aesthetics industry through collaboration and innovation. Joining the Moxie Advisory Board allows me to share my clinical experience and business insight to help shape a stronger future for providers and the patients we serve."

Olivia Salmen, FNP BC CPSN

Olivia Salmen, FNP BC CPSN

Cool Springs Plastic Surgery

Olivia Salmen is an advanced aesthetic injector and board certified plastic surgical nurse practitioner with over ten years of experience in plastic surgery and nine years as an aesthetic injector. She is one of only 350 certified plastic surgical nurses in the United States and one of only 14 in the state of Tennessee.  Olivia is an international trainer, speaker, KOL, serves on the leadership council for Master Injector Series, and has served on advisory boards for the launch of neurotoxin, dermal filler, skincare, and bioregenerative medicine in the aesthetic industry.

She was nominated and won “Best Injector of Nashville” by the Nashville Scene and was published in their awards magazine.  She has a passion for training other injectors on best injection techniques and on growing a business with social media. Olivia has cultivated marketing strategies and built a social media platform of over 225,000 followers on Tiktok and 165,000 followers on Instagram through patient education on aesthetics and injectables. Olivia loves the artistry and precision of injectables and is known for creating natural results for her patients.

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"To help other providers in my industry grow and realize their potential!"

Brittany Bureski

Brittany Bureski

The B | Aesthetic Business Advisor

Brittany Bureski
Founder & Owner of The B | Aesthetic Business Advisor

Brittany Bureski is an aesthetic business strategist with 10+ years of experience in sales, practice development, and leadership within the dermatology and aesthetics space. After successful roles at industry leaders like Galderma, BTL, and Endo— and most recently having served as Western Regional Director at a tech based start up for entrepreneurial practitioners—she launched The B in 2023 to help providers grow profitable, purpose-driven aesthetic practices. Known for her direct, strategic approach, Brittany also works directly with industry based clients to expand their reach within the aesthetic space.

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"Moxie's commitment to cultivating insights from successful leaders across every corner of aesthetics and giving them a space to share them freely is what makes me most excited to be a part of this first of its kind advisory board—no gatekeeping, just real strategies to help those in the space grow smarter and stronger together."

Meet Allie McAllister, NP-C, a prominent specialist in aesthetic medicine and co-founder of CULT Aesthetics Clinics, CULT Aesthetics Conferences, and Squeeze Skin. Recognized as one of America's top 100 injectors for three consecutive years, Allie stands at the forefront of anti-aging innovation. As a national Galderma trainer and a board-certified aesthetic nurse practitioner in Atlanta, she brings over ten years of expertise to her work. Allie's commitment to excellence is evidenced in her clinic's approach to anti-aging—favoring natural enhancement over dramatic change. This is a direct reflection of her philosophy that the best cosmetic outcomes are those that preserve and celebrate the individual's unique features.

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"With Moxie, I’m focused on turning strong leadership into sustainable growth—building culture-first systems, tightening execution, and optimizing results at every level of the practice."

Dr. Alexander Rivkin is a facial aesthetic specialist. He received his degrees from Columbia University and Yale School of Medicine. His residency in Otolaryngology / Head and Neck Surgery was at the University of California San Diego. He founded his practice, Rivkin Aesthetics, in 2003 and has always focused or developing and perfecting non invasive cosmetic treatments. He is best known for pioneering and popularizing the Non Surgical Rhinoplasty procedure.

Dr. Rivkin has authored a number of publications and chapters focusing on non surgical aesthetics and serves as a principal investigator on FDA and NIH trials regularly.

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"Moxie represents a major, exciting shift in how practices run their business. Leveraging the collective power of hundreds of individual practices, Moxie provides services and pricing that would be otherwise out of reach for the average aesthetic office. Joining Moxie instantly lifts a practice into the big leagues of aesthetics."

Dr. Gretchen Frieling, MD

Dr. Gretchen Frieling, MD

GFaceMD

Dr. Gretchen Frieling (“Dr. G”), MD is an internationally recognized, Harvard-trained, triple board-certified Dermatopathologist, with over 20 years of experience in Medicine, Dermatopathology, and Aesthetics.  She is the founder and owner of GFaceMD, a multimillion dollar, multi-location, medical aesthetic practice with locations around Boston in Wellesly, Cape Cod, and Andover. She is the founder of GFace Academy, The Soyier Skin Collection, and FACEit Live, an Educational Experience that focuses on Anatomy and the use of Ultrasound in Aesthetics. She is a global educator and trainer for many pharmaceutical companies and has been featured in numerous media outlets including Yahoo, Oprah Magazine, Elle, Real Self, Bustle, MSN, Shape, NBC News, is a speaker on national radio stations, and has been named “Top 100 Aesthetic injectors of America” for 6 consecutive years.

She has also been awarded Top 30 Women in Aesthetic Leadership by the American Medical Spa Association.  Dr. Frieling enjoys traveling internationally to speak in national conferences to educate and propel the aesthetic medical field. She is a pioneer in the development and use of ultrasound in medical aesthetics, specifically on ultrasound-guided procedures and vascular mapping as well as complication management. She is on the international board of new ultrasound devices coming to the United States market, specifically the SiBUS Ultrasound technology. An expert in advanced consultation, assessment, global rejuvenation and skincare ingredient education, Dr. Frieling approaches her patients with a novel approach to rejuvenation.

Dr. Frieling has an extensive academic background, including numerous publications in peer-reviewed medical journals, selected Editor of medical journals, and an author of noteworthy medical textbook chapters. She is the founder FACEit Live: The Ultimate Ultrasound and Anatomy Experience, the first-ever symposium of its kind.

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"The aesthetic industry is evolving rapidly, and joining the Aesthetic Business Advisory Board allows me to be part of that evolution in a meaningful way. By working alongside other thought leaders, I am excited to elevate patient safety, clinical excellence, and the overall business standards within aesthetics. It’s an honor to contribute my perspective and help shape the future of our industry."

Dr. David Saadat, MD

Dr. David Saadat, MD

MD, Aesthetic Medicine Expert and Moxie Aesthetic Business Advisory Board Member

David Saadat, MD is a world-renowned board-certified plastic surgeon with over 20 years of experience in Facial Plastics, Aesthetic and Regenerative Medicine, as well as education. Dr. Saadat has a passion for educating not only other Aesthetic Providers, Residents, and Surgeons through his training institution and involvement in multiple panels, cadaver courses, and advisory boards, but also through continuously evolving his own techniques and knowledge.

Affiliated with top medical schools and hospitals in California, including Los Angeles County, University of Southern California Medical Center, and Cedars Sinai Medical Center, Dr. Saadat is often called upon to lecture on the latest surgical and non-surgical techniques. His dedication to educating and training makes him a hot commodity on the lecture circuit. Curious by nature, he has a passion for learning by doing and often assists his fellow doctors from around the world. The results are groundbreaking and produce innovative techniques that others follow.

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"I chose to be a part of Moxie's Aesthetic Business Advisory Board because I truly believe in creating a community within this specialty to bridge the understanding of practice and providers to help promote safer patient outcomes. I believe what Moxie is doing is pivotal in curating this.”