Unlocking Entrepreneurial Opportunity for Those with the Moxie to Take the Leap
Our Mission
At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.





Our story
Jan 2022
Personal friend tries to launch their own medspa–met with red tape and exorbitant expenses
February 2022
Interview and shadow 50+ medspas and discover an opportunity to help independent medspas thrive
April 2022
Dan, Sam, and Emma find a way to help their friend launch successfully—and officially launch Moxie
October 2022
Launched Moxie Suite - the best of an EMR + CRM, purpose-built for medspas
August 2023
Moxie raises $15.7 million to help even more ambitious entrepreneurs realize their dream
September 2023
Launch Moxie Supplies to give providers pricing power of big chains
January 2024
Hire general counsel from nation’s largest medspa chain
Present Day
Helping 250+ medspa entrepreneurs launch, run, and grow their businesses
A Team of Medspa Business Experts In Your Corner
Our clients turn to us not just to build a business—but to build a better future (for themselves, and their families). With Moxie, you have medspa business veterans in your corner to coach you, support you, and celebrate you every step of the way.

Former General Counsel for the nation’s largest medspa chain + leading medspa legal expert
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Grew a medspa from a single basement suite to one of the largest chains in Sweden
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Developed + grew successful med spas inside of a large luxury gym chain
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Led + trained medspa leaders for the second largest chain in the U.S.
Helping Medspa Entrepreneurs Launch, Run, and Grow

Would recommend to anyone who needs direction
Would recommend to anyone who needs direction in opening and running a Med Spa.

Moxie has given me the freedom to confidently run my own business
"Moxie has given me the freedom to confidently run my own business which is truly my own and feels like my own. I finally get to use my expertise and make the call without having to ask anyone. For me, the biggest value of Moxie is absolute freedom."

Moxie is a great company!
"Moxie is a great company! They truly care about their clients and indeed help launch, run and grow your business, like they promise! They do the heavy work and hold your hand every step of the way to your success! My experience with Moxie has been amazing and beyond my wildest imagination of helping to fulfill my dreams of being a medspa owner. Before meeting Moxie, I thought that was impossible, but Moxie has made that possible!"

I cannot express enough gratitude for Moxie
"I cannot express enough gratitude for Moxie and their exceptional team! From the very beginning of my business launch, they have provided invaluable support and guidance, ensuring every step is smooth and successful. Their dedication, knowledge, and expertise are truly one of a kind. Knowing I have such a reliable and passionate team behind me has made all the difference for my growing Medspa. If you are looking for a team that will go above and beyond for your business, choose Moxie. Their incredible support and expertise are unmatched, and they will be a crucial part of your success, just as they have been for mine. Thank you, Moxie, for everything! 💖"
Core Values
Act as Owners
We act with ownership of our actions and company. When we do what we say, we build trust with our clients and each other.
Give More Than You Take
We succeed when our clients and our teammates succeed. We always go above and beyond for our clients (and for each other).
Speed with Care
Like an operating room, we support our providers with urgency, precision, care. We look to solve problems today—not tomorrow.
We Simplify + Learn, Every Day
We turn confusion and complexity into clarity and simplicity. Every day, we find ways to get better, asking for feedback and always learning.
Careers
Moxie is a fast-growing, well-funded, early-stage company. We operate remote-first and offer competitive salary and stock compensation, as well as generous health/dental/vision coverage.
We’re incredibly mission-driven, and work every day to build the tools and services that help our customers — 90%+ of which are female first-time business owners — compete against the biggest chains.
