about moxie

Unlocking Entrepreneurial Opportunity for Those with the Moxie to Take the Leap

Our Mission

At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.

An image of a nurse that successfully launched a medspa with Moxie
An image of a nurse with her medspa medical director
An image of a successful medspa CEO that partners with Moxie
An image of two happy women that have launched a medspa together
An image of a successful medspa owner that has launched a medspa with Moxie

Our story

icon circle

Jan 2022

Personal friend tries to launch their own medspa–met with red tape and exorbitant expenses

icon circle

February 2022

Interview and shadow 50+ medspas and discover an opportunity to help independent medspas thrive

icon circle

April 2022

Dan, Sam, and Emma find a way to help their friend launch successfully—and officially launch Moxie

icon circle

October 2022

Launched Moxie Suite - the best of an EMR + CRM, purpose-built for medspas

icon circle

August 2023

Moxie raises $15.7 million to help even more ambitious entrepreneurs realize their dream

icon circle

September 2023

Launch Moxie Supplies to give providers pricing power of big chains

icon circle

January 2024

Hire general counsel from nation’s largest medspa chain

icon circle

Present Day

Helping 250+ medspa entrepreneurs launch, run, and grow their businesses

A Team of Medspa Business Experts In Your Corner

Our clients turn to us not just to build a business—but to build a better future (for themselves, and their families). With Moxie, you have medspa business veterans in your corner to coach you, support you, and celebrate you every step of the way.

Profile image Nicole
Nicole
General Counsel

Former General Counsel for the nation’s largest medspa chain + leading medspa legal expert

Profile image Abby
Abby
Provider Success Manager

Grew a medspa from a single basement suite to one of the largest chains in Sweden

Profile image Kendra
Kendra
Provider Success Manager

Developed + grew successful med spas inside of a large luxury gym chain

Profile image Stephanie
Stephanie
Provider Success Manager

Led + trained medspa leaders for the second largest chain in the U.S.

Helping Medspa Entrepreneurs Launch, Run, and Grow

starsStars

Moxie is my backbone

"Moxie is my backbone. If I need anything, they’ve got my back. Moxie is like a family. I feel like I could call or text any of them. They have my best interest at heart."

Read More
Avatar
Samantha
Jun 2024
June 1, 2024
starsStars

I could trust that everything else was being taken care of.

"Moxie helps with everything from accounting and setting up my back office to business promotion and advertising. They contribute to my success without me having to worry about all of the details. Moxie gave me the security I needed to focus on promoting my services and building my clientele. I could trust that everything else was being taken care of."

Read More
Avatar
Danka
Jun 2024
June 1, 2024
starsStars

I have been with Moxie for 3 months and they have been my backbone

I have been with Moxie for 3 months and they have been my backbone to reopening my business. I have been supported in all areas where I had to wear all those hats before. Everyone that I have worked with his been amazing and so knowledgeable. Stephanie , my practice manager is the best!!!2

Read More
Avatar
Shannon Hruzek
Jun 2024
June 1, 2024
starsStars

We would not have been able to open our Med Spa without them

We have been working with Moxie for about 9 months now. We would not have been able to open our Med Spa without them. They have kept us on track and everyone we have been partnered with since the beginning has been fantastic!

Read More
Avatar
Paula Lockwood
Jun 2024
June 1, 2024
starsStars

Would recommend to anyone who needs direction

Would recommend to anyone who needs direction in opening and running a Med Spa.

Read More
Avatar
Amy Lehmann
Jun 2024
June 1, 2024
starsStars

Moxie has been integral in aiding us to get our business up and running!

"Moxie has been integral in aiding us to get our business up and running! They made the process so much less stressful and we were able to open our doors in such a short amount of time thanks to their help! We have seen a lot of improvements in the last year as well. The Moxie team is great at taking feedback and quickly working to make improvements in every way possible to help us succeed! We are making our aesthetic injector dreams come true and it didn’t take long to for our business was to be profitable! Thanks Moxie!!"

Read More
Avatar
Kirsten N.
Jun 2024
June 1, 2024
starsStars

Moxie has been amazing with me from the start

Moxie has been amazing with me from the start. I’m an anesthesiologist that decided to dabble into opening a medspa as a side business, but I didn’t know where to begin. I would be lying if I said that Moxie didn’t hold my hand from day 1. Whether it’s facilitating logistics, legal hoops, assisting with ideas for setting up location from start to finish, assisting with business model etc etc etc (the list is truly vast). Every moxie staff member I crossed paths with was hands down phenomenal, from Rebecca to Leslie and now with Mikyla. They’ve truly made it fun and refreshing to take this business dream and make it into a reality. We’re two months into opening and I feel confident in having Moxie as an ongoing support for me. Would wholeheartedly recommend Moxie and would do it the same all over again if I had to!

Read More
Avatar
Joseph Seif
Jun 2024
June 1, 2024
starsStars

I launched my aesthetic business with Moxie and I am glad I found them

I launched my aesthetic business with Moxie and I am glad I found them. I wouldn't have figured out how to do it on my own. They helped me take care of the important steps to accomplish to do everything state-compliant and provided me the tools I need to prepare and take on clients independently with continued support. I would not do it any other way ..

Read More
Avatar
Ivy
Jun 2024
June 1, 2024

Core Values

Decorative icon

Act as Owners

We act with ownership of our actions and company. When we do what we say, we build trust with our clients and each other.

Decorative icon

Give More Than You Take

We succeed when our clients and our teammates succeed. We always go above and beyond for our clients (and for each other).

Decorative icon

Speed with Care

Like an operating room, we support our providers with urgency, precision, care. We look to solve problems today—not tomorrow.

Decorative icon

We Simplify + Learn, Every Day

We turn confusion and complexity into clarity and simplicity. Every day, we find ways to get better, asking for feedback and always learning.

300+ Medspas Count on Moxie

Hear the stories of some of the hundreds of entrepreneurs that have partnered with Moxie to launch, run, and grow their medspas.

A woman in a white lab coat standing in front of a bookshelf.
Play icon
Blonde Girl Aesthetics
— Dr. Alex, DNP, APRN, FNP-C

“I worked with various previous partners who weren't meeting my expectations. That's why I chose to level up with Moxie.”

"In order for me to do my job the way I want to and deliver the level of care I want, I need abundant capacity. And Moxie provides me with that capacity. I don't have to think about all the other little things. I can fully focus on being the best provider and providing the best care. I don't have to worry about paying my malpractice insurance or watching my profit and losses or any of those things because I feel fully supported and that they're able to be taken care of and navigated in the correct way in order for my business to scale."

Watch the case study
A woman with long hair standing in front of a mirror.
Play icon
Churchwell Aesthetics
— Becca Churchwell

“By partnering with Moxie, I was able to bring my product cost down, almost doubling my take-home pay.”

“I decided to partner with Moxie for three main reasons. The first was profitability; I wanted to increase my margins. The second was the marketing piece. One of the most important parts of this business is getting new clients in the door and retaining current clients. The third reason was Moxie’s easy-to-use charting system.”

Watch the case study
A woman in a white lab coat standing in front of a bookshelf.
Play icon
Authentic Aesthetics
— Audrey Knodell

“I wouldn't be able to do this without Moxie. They make everything streamlined and efficient so I can focus on treating my patients.”

“My Provider Success Manager is unbelievable. She is my hype woman and really goes above and beyond for me. She gives me ideas, and is a constant advocate for me along the way. She understands my vision, what I'm trying to do, and what I'm trying to build, and she really goes out of her way to make sure that I'm as successful in my ideal vision as I can possibly be."

Watch the case study
Arrow
Previous Customer Story
Next Customer Story
Arrow
grow with us

Careers

Moxie is a fast-growing, well-funded, early-stage company. We operate remote-first and offer competitive salary and stock compensation, as well as generous health/dental/vision coverage.

We’re incredibly mission-driven, and work every day to build the tools and services that help our customers — 90%+ of which are female first-time business owners — compete against the biggest chains.

People who smiling and talking around the table