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The Challenge: Finding a Way to Scale
Dr. Alexandra Palumbo, DNP, APRN, FNP-C, is the owner and founder of Blonde Girl Aesthetics, a premier medspa with locations in Miami, Florida, and Monmouth County, New Jersey. Dr. Alex began her journey in aesthetics due to her own battle with severe acne, making the leap to start her own practice after extensive training.
“It's always been a priority of mine to continue to push myself and be the best version of me, and that allows me to be the best provider for my patients as well. So I continued my education and I got my doctorate. I always knew I wanted to be an entrepreneur.”
Blonde Girl Aesthetics opened nearly two years ago, founded on the principles of individualized care, prevention, and patient satisfaction.
"Blonde Girl Aesthetics started with an intense vision of providing quality care to our patients. I felt unfulfilled in every single setting I worked in previously and felt like I wasn’t delivering the best version of myself and optimal care for my patients. When I launched Blonde Girl Aesthetics, I wanted to ensure that each patient felt like family. I envisioned a practice where personalized care plans were the standard."
However, despite a successful launch, she found herself searching for more stability and support in order to continue to grow her medspa empire.
“I previously worked with another partner for a little over a year, and I was just seeking more. I wanted a better partnership and felt like I was stagnant in my growth. I wasn't happy, I didn't feel fulfilled, and I didn't feel secure. You can't put a price on peace of mind or stability."
The Solution: A Trustworthy Partner to Level-Up Growth
Dr. Alex heard about Moxie through an industry colleague who praised its effectiveness. "I was referred to Moxie by a well-known colleague,” she recalled.
“As an entrepreneur, I don't take partnerships lightly, it's an extension of your brand. I always say that it takes a village and you are only as good as your team. I worked with various previous partners and they just weren't meeting my expectations, and that's why I chose to level up my business with Moxie.”
Working with Moxie allows Dr. Alex the freedom to focus on what she does best: providing excellent and personalized care to her patients.
Dr. Alex shared, “In order for me to do my job the way I want to and deliver the level of care I want, I need abundant capacity. And Moxie provides me with that capacity. I don't have to think about all the other little things. I can fully focus on being the best provider and providing the best care. I don't have to worry about paying my malpractice insurance or watching my profit and losses or any of those things because I feel fully supported and that they're able to be taken care of and navigated in the correct way in order for my business to scale.”
Dr. Alex also mentioned how crucial her Provider Success Manager is for keeping her business organized and growing. “I absolutely love my Provider Success Manager,” she gushed. “She grounds me. She keeps me on point and organized. You have to wear a lot of hats as a provider, and she is the one behind the scenes keeping me in check. I highly value our meetings where we discuss marketing strategies and Blonde Girl Aesthetic’s growth thus far, and how we continue to scale up.”
The Results: A Strong Foundation for Long-Term Impact
For Dr. Alex, success is measured not just by numerical values like profit and patient numbers but by the impact she makes. "Most providers measure success by profit, but for me, it’s about the capacity and peace of mind that Moxie provides, allowing me to focus on scaling my business and making a lasting impact."
Dr. Alex also has full say in her business and how it’s run so she can grow her practice the way she wants to. “What I value most about the partnership with Moxie is the fact that it brings me full autonomy. I'm able to navigate my business and provide the best quality care to my patients how I want to, how I desire to, and how I envision to.”
With Moxie handling backend operations, Dr. Alex has increased capacity and can focus on scaling Blonde Girl Aesthetics.
"Moxie has allowed me to focus fully on my patients by handling the business side. From tracking profits and losses to managing insurance, Moxie provides stability and peace of mind. Moxie wasn’t my first partner, but they’re going to be my last.”
Blonde Girl Aesthetics shows how passion and drive, coupled with a strong partnership with Moxie, can lead to medspa growth. Through innovative techniques, personalized patient care, and strategic business management, Dr. Alex continues to elevate her practice, ensuring long-term success and impact in the aesthetics industry.
“When people reach out to me about Moxie I tell them, what are you waiting for? It's a no-brainer. It's day and night compared to any other business, and you should start today.”
Ready to build your own medspa empire? Book a call with Moxie today.
