Struggling to build a medspa service menu that both attracts clients and turns a profit?
You're not alone.
Crafting the perfect menu requires balancing popular treatments with niche offerings, all while ensuring clear pricing that keeps your business competitive. It’s a lot to balance.
This guide will help you create the perfect menu of medical spa services.
We'll look into the most sought-after treatments, explore industry pricing strategies, and provide tips for building a menu that stands out from the crowd.
Facial aesthetics
Microneedling
Microneedling costs $200 – $500 per treatment. Microneedling creates micro punctures in the top layer of skin with tiny sterile needles to stimulate rapid healing and collagen production. Promote its affordability and effectiveness in addressing your fine lines, acne scars, and overall facial texture.
Pro tip: Offer packages of many micro-needling sessions for long-lasting results.
Chemical peels
Chemical peels cost $200 – $3,500+ per treatment, depending on the type and depth of the peel. A chemical peel uses a chemical solution to exfoliate the top layers of the skin, revealing smoother, brighter skin. It's a versatile treatment for wrinkles, acne scars, uneven tone, and sun damage.
- Light peel: ~$200 – $500 (targets the outermost layer of skin)
- Medium peel: ~$800 – $1,500 (penetrates deeper to reach the mid–layer of the skin)
- Deep peel: ~$2,300 – $3,500+ (most intensive peel, reaching the deepest layer of the skin)
- Phenol peels can be even more expensive.
Thread lifts
Thread lifts cost $1,500 – $3,000 per treatment. Thread lifts are a minimally invasive option that uses strategically placed sutures to subtly tighten sagging facial tissues, resulting in a more youthful jawline and defined features.
Botox injections
Botox injections cost $10 – $20 per unit. Botox is a popular treatment that relaxes targeted facial muscles to soften wrinkles and create a smoother, more youthful appearance. It's particularly effective for frown lines and crow's feet.
The number of Botox units needed varies depending on the area treated and the desired results. Here's a general guideline:
- Frown lines (between the brows): 10 – 20 units ($100 – $400)
- Crow's feet (around the eyes): 6 – 15 units per eye ($60 – $300)
- Forehead lines: 10 – 30 units ($100 – $600)
The total treatment can range from $100 to $600, depending on the number of units used.
Please note: Moxie works with many pharmaceutical companies who provide injectable neuromodulators from various brands. Moxie does not recommend nor endorse Botox over any other brand of neuromodulator.
Dysport injections
Dysport injections cost between $4 – $8 per unit. It’s an effective treatment to reduce wrinkles and provide natural-looking results.
The number of Dysport units needed varies depending on the area treated and the desired results. Here's a general guideline:
- Frown lines (between the brows): 20 – 50 units ($80 – $400)
- Crow's feet (around the eyes): 15 – 30 units per eye ($60 – $240)
- Forehead lines: 20 – 60 units ($80 – $480)
The total treatment can range from $80 to $1,000, depending on the number of units used and the provider's pricing.
Dermal fillers
Dermal fillers cost $800 – $1,500 per syringe. Fillers are a versatile treatment that can add volume and definition to various facial areas, including lips, cheeks, and wrinkles. They offer a solution for both subtle and dramatic rejuvenation.
The amount of filler needed per treatment varies depending on the desired outcome and the area treated. Typically, treatments use 1 – 2 syringes, with a total cost ranging from $800 – $3,000.
Kybella injections
Kybella injections cost $1,200 – $2,500 per treatment session. Kybella is a revolutionary treatment that dissolves fat cells under the chin, resulting in a defined and contoured jawline.
Kybella works best for moderate fat reduction. For significant changes, liposuction might be a better option. Consult with your clients to determine the best approach for their desired outcome.
Facial contouring
The price of facial contouring varies depending on the specific procedures used (ask clients to consult you for pricing). Each plan is tailored to the client's unique goals for a naturally sculpted look. Combine injectables and treatments to create personalized plans.
Facial contouring offers a customized approach to facial transformation. It includes various injectables and treatments to refine the jawline, enhance cheekbones, and redefine facial structure.
You can recommend a combination of fillers, Botox, and Kybella for a complete facial contouring transformation.
Skin rejuvenation and resurfacing
Laser skin resurfacing
Laser skin resurfacing costs $1,500 – $4,000 per treatment. It’s a powerful tool for skin rejuvenation, especially for clients with uneven texture or skin damage. We offer both ablative lasers for deeper results (with longer recovery) and non-ablative options for a gentler approach, catering to varying needs and recovery preferences.
Idea: Package laser treatments with microneedling to boost collagen production for long-lasting results.
Laser hair removal
Laser hair removal costs $200 – $500 per session, and larger areas cost $500 – $1000 per session. It’s a client favorite for long-lasting hair reduction and offers a smooth, lasting solution for unwanted hair.
You can offer free consultations to determine the appropriate treatment area and number of sessions required. Plus, you can also offer a package deal to incentivize clients.
LED light therapy
The price of LED light therapy can vary from $25 to $250 per session. The final cost depends on your location, the provider's qualifications, and the specific treatment details. LED light therapy uses different wavelengths of light to address various skin concerns, promoting collagen production, reducing inflammation, and improving overall skin tone.
Oxygen facials
Oxygen facials cost about $100 – $500 per session. Oxygen facials revitalize dull, breakout-prone, and aging skin. They use concentrated oxygen to promote collagen, kill bacteria, and brighten the complexion. It combines peels, extractions, and serums for a comprehensive treatment.
Acne treatments (light therapy and extractions)
Acne treatments at a medspa cost $50 – $500 per treatment. These are best to fight breakouts and reveal clearer skin, and they are in high demand. You can offer consultations to assess acne severity and personalize treatment plans for optimal results to justify the cost to clients.
Seasonal skincare treatments
Seasonal skincare treatments cost $50 – $200 per session. The advantage is that it keeps clients coming back every season. You can cater to the unique challenges each season presents with specialized treatments.
For example: Provide hydrating facials (hyaluronic acid, cooling masks) for the summer, exfoliating scrubs (pumpkin, spice) for fall, and detox facials (lymphatic drainage, antioxidants) for spring.
Body contouring and fat reduction
CoolSculpting / Cryotherapy
CoolSculpting and Cryotherapy cost $2,000 – $5,000 per treatment. This popular pair of treatments results in non–surgical fat reduction. You can highlight CoolSculpting's established reputation (trusted name, proven results) and Cryotherapy's wider applicability.
Laser lipolysis / ultrasound fat reduction
Laser lipolysis costs $1,500 – $5,000 per treatment. The cost varies depending on treatment area and technology used.
Laser lipolysis uses laser energy to target fat cells, while ultrasound fat reduction uses sound waves to break down fat cells. This treatment helps your clients target stubborn fat and addresses unwanted body fat reduction using different approaches (laser vs. ultrasound).
Emsculpt
Emsculpt costs $2,000 – $3,000 per treatment. It offers a unique approach to body sculpting by stimulating muscle growth. To promote this treatment, you can emphasize its non-invasive nature and ability to define muscle tone.
Idea: Combine Emsculpt with other fat-reduction methods for a comprehensive body sculpting package (potentially priced at a premium).
Radiofrequency treatments (TruSculpt, Vanquish)
Radiofrequency costs $1,500 – $5,000 per treatment. The price varies depending on the treatment area and number of sessions. Radiofrequency treatments offer another non-surgical option for body sculpting. You can showcase the following specific benefits of TruSculpt and Vanquish:
- TruSculpt stimulates muscle growth alongside fat reduction. This can lead to a more sculpted and toned appearance.
- TruSculpt involves a technician being present during the treatment for added safety and comfort. This is appealing to clients who prefer a personalized experience.
- Vanquish treatments are known for being comfortable and pain-free. This can be a major selling point for clients who are apprehensive about more invasive procedures.
- Vanquish is FDA–approved for use on all body types, making it a more inclusive option.
Advanced wellness therapies
IV hydration therapy
The price of IV hydration therapy depends on the specific formula:
Basic hydration: $100 – $150 per treatment (rehydration with saline and basic vitamins)
Moderate packages: $150 – $300 per treatment (additional vitamins and nutrients like B complex, Vitamin C, and Zinc)
Premium treatments: $300 – $600 per treatment (multiple vitamins, minerals, antioxidants, and sometimes additional medications)
IV hydration helps your clients recover from the inside out. Offer IV therapy to combat dehydration, boost energy, and deliver essential nutrients directly into the bloodstream.
Idea: Develop signature IV drips catering to specific needs (e.g., post-workout recovery, hangover recovery, immune support).
Lymphatic drainage massage
Lymphatic drainage massage costs $50 – $200 per session. This detox and rejuvenation massage technique encourages the lymphatic system to eliminate toxins and excess fluid, promoting a refreshed and revitalized feeling.
Body wraps and scrubs
Scrubs and body wraps cost $50 – $200 per session. You can provide a range of body wraps and scrubs to exfoliate dead skin cells, improve circulation, and leave skin feeling smooth and invigorated.
Idea: Develop seasonal body wrap and scrub options to keep clients engaged.
Aromatherapy treatments
Aromatherapy treatments cost $50 – $200 per session. It helps your clients unwind and rebalance. Harness the power of essential oils with aromatherapy treatments that promote relaxation, stress reduction, and improved mood.
Pro tip: Offer a variety of essential oil blends to cater to individual preferences and needs.
Hair health
Hair restoration (PRP therapy)
Hair restoration therapy costs $1,500 – $4,000 per treatment. It harnesses the power of your client's own platelets to stimulate hair growth and improve scalp health. To promote it, you can highlight its effectiveness in addressing hair thinning and early stages of hair loss.
Pro tip: Offer package deals for multiple PRP treatments (potentially at a discounted price) to maximize results and incentivize clients.
Scalp treatments
Scalp treatments cost $50 – $200 per session. You can offer a variety of scalp treatments to address dandruff, dry scalp, and other scalp concerns that can impact hair health.
Idea: Develop personalized scalp treatment plans to address individual client needs and promote optimal hair health.
The final tips for designing a menu to attract clients
You've moved past the difficult part — sorting out a comprehensive list of services for your medspa menu. Now, let's focus on transforming it into a visually appealing and informative tool. Here are some key considerations:
Structure and organization
- Categorize treatments logically as we did in the sections above. Group them with similar purposes (e.g., facial aesthetics, body contouring, hair health) for easy navigation.
- Prioritize high–demand services. Feature popular treatments towards the top of each category to capture immediate attention.
- Try and maintain a clean layout. Use white space effectively to avoid overwhelming readers. Consider using columns or sections for better organization.
Content and wording
- Use clear and concise language that is easy for a general audience to understand. Avoid excessive medical jargon.
- Highlight the benefits of each treatment, addressing client pain points and desired outcomes (e.g., "Reduce the appearance of wrinkles," "Combat stubborn fat").
- Use action verbs to create a sense of possibility (e.g., "Revitalize," "Enhance," "Boost"). Employ positive language to emphasize the positive outcomes clients can achieve.
Pricing strategy and transparency
- Offer pricing ranges. Include estimated pricing ranges for each service ($, $$, $$$, $$$$) to provide transparency and manage client expectations.
- Encourage consultations for specific pricing and treatment plans. This allows for personalization and builds trust.
Visual appeal
- Incorporate high–quality images. Use professional photos or illustrations that showcase the treatments and desired results.
- Consider color psychology. Employ colors that evoke feelings of relaxation, rejuvenation, and confidence (e.g., blues, greens, lavenders).
- Ensure your menu's design aligns with your spa's overall brand identity to create a cohesive experience.
Need help with presenting your medical spa services? Try Moxie
We hope these ideas for a medical spa services menu help you grow your business and attract loyal clients. Moxie empowers medspa owners across the country to grow faster, bring in more profit, and achieve real success.
We take the burden off your shoulders so that you can focus on what you do best — providing exceptional care to your clients.
Here's how Moxie can help your medspa thrive:
- Find a trusted medical director: Moxie connects you with pre-vetted, qualified MDs at exclusive rates, ensuring you get the best fit for patient safety, compliance, and affordability.
- Marketing done for you: Moxie manages everything from website creation (under your brand) to targeted advertising that drives new clients through your doors.
- Hands-on, expert growth coaching: Our dedicated coaches meet with you regularly to support your growth and guide you through the process of launching, managing, and growing your medspa.
- Software that’s built for marketing: With online appointment scheduling, charting, text-message marketing, and memberships — we’ve got you covered. With Moxie, it’s easier than ever to run your business and wow your clients.
Book a free strategy session today and see how we can help.
When you're ready to take the next step in launching or growing your aesthetic practice, here are 3 ways Moxie can help: