Free Book

How to Launch a Medspa: The Definitive Guide

Prepare for a wrinkle-free launch with our comprehensive roadmap filled with all the guidance you need to kickstart your medspa journey so you can launch and grow with confidence.

In it you'll find:

  • A roadmap for success
  • Advice from industry experts
  • Clarity for the journey ahead
What's Inside the Guide

Sculpt Your Success with Our Medspa Launch Guide

With our definitive guide to launching your own medspa, you'll learn how to:

  1. Define your medspa vision and mission
  2. Understand your market
  3. Navigate legal requirements
  4. Make a financial plan and budget
  5. Find the perfect location
  6. Build your brand identity
  7. Develop a service menu
  8. Market and promote your medspa
  9. Set metrics for success
  10. Plan a launch party & grow after launch
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About Moxie


At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.Today, Moxie has helped more than 300 aesthetic entrepreneurs across the U.S. successfully launch, run, and grow their own independent medspas.

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No. 1
Choice of Medspa Entrepreneurs
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300+
Medspas Launched and Coachedv
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50%
More Affordable + 3x Faster to Launchv
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2x
Faster Growth Than the National Average

Trusted by 300+ MedSpa Entrepreneurs

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Moxie has been integral in aiding us to get our business up and running!

"Moxie has been integral in aiding us to get our business up and running! They made the process so much less stressful and we were able to open our doors in such a short amount of time thanks to their help! We have seen a lot of improvements in the last year as well. The Moxie team is great at taking feedback and quickly working to make improvements in every way possible to help us succeed! We are making our aesthetic injector dreams come true and it didn’t take long to for our business was to be profitable! Thanks Moxie!!"

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Kirsten N.
Jun 2024
June 1, 2024
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Moxie has been amazing with me from the start

Moxie has been amazing with me from the start. I’m an anesthesiologist that decided to dabble into opening a medspa as a side business, but I didn’t know where to begin. I would be lying if I said that Moxie didn’t hold my hand from day 1. Whether it’s facilitating logistics, legal hoops, assisting with ideas for setting up location from start to finish, assisting with business model etc etc etc (the list is truly vast). Every moxie staff member I crossed paths with was hands down phenomenal, from Rebecca to Leslie and now with Mikyla. They’ve truly made it fun and refreshing to take this business dream and make it into a reality. We’re two months into opening and I feel confident in having Moxie as an ongoing support for me. Would wholeheartedly recommend Moxie and would do it the same all over again if I had to!

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Joseph Seif
Jun 2024
June 1, 2024
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I launched my aesthetic business with Moxie and I am glad I found them

I launched my aesthetic business with Moxie and I am glad I found them. I wouldn't have figured out how to do it on my own. They helped me take care of the important steps to accomplish to do everything state-compliant and provided me the tools I need to prepare and take on clients independently with continued support. I would not do it any other way ..

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Ivy
Jun 2024
June 1, 2024
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Moxie has been wonderful

Moxie has been wonderful from compliance to operational support, it’s a valuable resource. Stephanie rocks!!AmiAida Aesthetics

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TEC TV
Jun 2024
June 6, 2024
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Stephanie is our success manager and she's been a pleasure to work with!

Stephanie is our success manager and she's been a pleasure to work with! She has worked very hard to help us succeed in growing our business. It is evident through all of our interactions that she truly cares about what she does.

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L
Jun 2024
June 1, 2024
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My Onboarding Coach has been absolutely amazing!

"My Onboarding Coach has been absolutely amazing! Her continuous availability and guidance throughout the entire process have been invaluable. I cannot emphasize enough how Moxie has made this seemingly impossible task a reality. A big thank you to Moxie for helping make dreams come true!"

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Tiff
Jun 2024
June 1, 2024
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Moxie has given me the freedom to confidently run my own business

"Moxie has given me the freedom to confidently run my own business which is truly my own and feels like my own. I finally get to use my expertise and make the call without having to ask anyone. For me, the biggest value of Moxie is absolute freedom."

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Jeannie
Jun 2024
June 1, 2024
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Moxie is a great company!

"Moxie is a great company! They truly care about their clients and indeed help launch, run and grow your business, like they promise! They do the heavy work and hold your hand every step of the way to your success! My experience with Moxie has been amazing and beyond my wildest imagination of helping to fulfill my dreams of being a medspa owner. Before meeting Moxie, I thought that was impossible, but Moxie has made that possible!"

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Lorpu A.
Jun 2024
June 1, 2024
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I cannot express enough gratitude for Moxie

"I cannot express enough gratitude for Moxie and their exceptional team! From the very beginning of my business launch, they have provided invaluable support and guidance, ensuring every step is smooth and successful. Their dedication, knowledge, and expertise are truly one of a kind. Knowing I have such a reliable and passionate team behind me has made all the difference for my growing Medspa. If you are looking for a team that will go above and beyond for your business, choose Moxie. Their incredible support and expertise are unmatched, and they will be a crucial part of your success, just as they have been for mine. Thank you, Moxie, for everything! 💖"

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Jen R.
Jun 2024
June 1, 2024