Free Book

How to Launch a Medspa: The Definitive Guide

Prepare for a wrinkle-free launch with our comprehensive roadmap filled with all the guidance you need to kickstart your medspa journey so you can launch and grow with confidence.

In it you'll find:

  • A roadmap for success
  • Advice from industry experts
  • Clarity for the journey ahead
What's Inside the Guide

Sculpt Your Success with Our Medspa Launch Guide

With our definitive guide to launching your own medspa, you'll learn how to:

  1. Define your medspa vision and mission
  2. Understand your market
  3. Navigate legal requirements
  4. Make a financial plan and budget
  5. Find the perfect location
  6. Build your brand identity
  7. Develop a service menu
  8. Market and promote your medspa
  9. Set metrics for success
  10. Plan a launch party & grow after launch
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About Moxie


At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.Today, Moxie has helped more than 250 aesthetic entrepreneurs across the U.S. successfully launch, run, and grow their own independent medspas.

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No. 1
Choice of Medspa Entrepreneurs
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250+
Medspas Launched and Coachedv
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50%
More Affordable + 3x Faster to Launchv
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2x
Faster Growth Than the National Average

Trusted by 250+ MedSpa Entrepreneurs

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Moxie is my backbone

"Moxie is my backbone. If I need anything, they’ve got my back. Moxie is like a family. I feel like I could call or text any of them. They have my best interest at heart."

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Samantha
Jun 2024
June 1, 2024
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I could trust that everything else was being taken care of.

"Moxie helps with everything from accounting and setting up my back office to business promotion and advertising. They contribute to my success without me having to worry about all of the details. Moxie gave me the security I needed to focus on promoting my services and building my clientele. I could trust that everything else was being taken care of."

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Danka
Jun 2024
June 1, 2024
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I have been with Moxie for 3 months and they have been my backbone

I have been with Moxie for 3 months and they have been my backbone to reopening my business. I have been supported in all areas where I had to wear all those hats before. Everyone that I have worked with his been amazing and so knowledgeable. Stephanie , my practice manager is the best!!!2

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Shannon Hruzek
Jun 2024
June 1, 2024
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We would not have been able to open our Med Spa without them

We have been working with Moxie for about 9 months now. We would not have been able to open our Med Spa without them. They have kept us on track and everyone we have been partnered with since the beginning has been fantastic!

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Paula Lockwood
Jun 2024
June 1, 2024
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Would recommend to anyone who needs direction

Would recommend to anyone who needs direction in opening and running a Med Spa.

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Amy Lehmann
Jun 2024
June 1, 2024
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Moxie has been integral in aiding us to get our business up and running!

"Moxie has been integral in aiding us to get our business up and running! They made the process so much less stressful and we were able to open our doors in such a short amount of time thanks to their help! We have seen a lot of improvements in the last year as well. The Moxie team is great at taking feedback and quickly working to make improvements in every way possible to help us succeed! We are making our aesthetic injector dreams come true and it didn’t take long to for our business was to be profitable! Thanks Moxie!!"

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Kirsten N.
Jun 2024
June 1, 2024
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Moxie has been amazing with me from the start

Moxie has been amazing with me from the start. I’m an anesthesiologist that decided to dabble into opening a medspa as a side business, but I didn’t know where to begin. I would be lying if I said that Moxie didn’t hold my hand from day 1. Whether it’s facilitating logistics, legal hoops, assisting with ideas for setting up location from start to finish, assisting with business model etc etc etc (the list is truly vast). Every moxie staff member I crossed paths with was hands down phenomenal, from Rebecca to Leslie and now with Mikyla. They’ve truly made it fun and refreshing to take this business dream and make it into a reality. We’re two months into opening and I feel confident in having Moxie as an ongoing support for me. Would wholeheartedly recommend Moxie and would do it the same all over again if I had to!

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Joseph Seif
Jun 2024
June 1, 2024
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I launched my aesthetic business with Moxie and I am glad I found them

I launched my aesthetic business with Moxie and I am glad I found them. I wouldn't have figured out how to do it on my own. They helped me take care of the important steps to accomplish to do everything state-compliant and provided me the tools I need to prepare and take on clients independently with continued support. I would not do it any other way ..

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Ivy
Jun 2024
June 1, 2024