Free Book

How to Launch a Medspa: The Definitive Guide

Prepare for a wrinkle-free launch with our comprehensive roadmap filled with all the guidance you need to kickstart your medspa journey so you can launch and grow with confidence.

In it you'll find:

  • A roadmap for success
  • Advice from industry experts
  • Clarity for the journey ahead
What's Inside the Guide

Sculpt Your Success with Our Medspa Launch Guide

With our definitive guide to launching your own medspa, you'll learn how to:

  1. Define your medspa vision and mission
  2. Understand your market
  3. Navigate legal requirements
  4. Make a financial plan and budget
  5. Find the perfect location
  6. Build your brand identity
  7. Develop a service menu
  8. Market and promote your medspa
  9. Set metrics for success
  10. Plan a launch party & grow after launch
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About Moxie


At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.Today, Moxie has helped more than 250 aesthetic entrepreneurs across the U.S. successfully launch, run, and grow their own independent medspas.

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No. 1
Choice of Medspa Entrepreneurs
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250+
Medspas Launched and Coachedv
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50%
More Affordable + 3x Faster to Launchv
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2x
Faster Growth Than the National Average

Trusted by 250+ MedSpa Entrepreneurs

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They have made my life a million times better and easier!

I have partnered with Moxie for 9 months and I can confidently say that they have made my life a million times better and easier! I recommend every provider to partner with Moxie because they enable a true partnership. They listen, are transparent, advocate for their providers, are always leveling up and they ensure that your business and satisfaction are prioritized. If you’re looking for an organization to assist in scaling up your Medspa, Moxie is the solution, and they will help you in every way to succeed because, at Moxie, you matter.

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Blonde Girl Aesthetics
Jun 2024
June 1, 2024
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I am thrilled to give Moxie a well-deserved 5-star review!

I am thrilled to give Moxie a well-deserved 5-star review! Their team was incredibly knowledgeable, professional, and dedicated to ensuring my business launch was seamless. From strategic planning to day-to-day operations, they provided invaluable guidance and support. Their expertise and commitment truly set them apart. I highly recommend Moxie to anyone looking to start or grow their business. Thank you for helping me turn my vision into reality!

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Wendy Sherrill
Jun 2024
June 1, 2024
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I can't speak highly enough about Moxie

I can't speak highly enough about Moxie and their incredible support in helping me build my successful Med spa of Citrus Aesthetics from the ground up. From the very beginning, they have been instrumental in establishing a solid foundation for my business. I poured in the passion and they ignited my passion and eased my worries by diminishing the common feeling of overwhelm that is expected with starting your own med spa! There step-wise approach and detailed guidance was so beneficial and took away so much stress, knowing that I am setting up properly and knowing any obstacle that comes up- they have an answer to! Their guidance extends to every aspect of business growth and operations, ensuring I am well-supported at all times.Moxie's team is nothing short of exceptional. They offer expert advice on marketing strategies, operational efficiency, and overall business growth. Their communication is always prompt and efficient, addressing any issues that arise swiftly and effectively. It's clear that they genuinely care about me and my business, providing personalized support that has been crucial to my success.The entire team at Moxie is highly qualified, and their daily and weekly guidance has been invaluable. I couldn't have asked for a better partner in this journey. Moxie has been an integral part of my success, and I wholeheartedly recommend them to anyone looking to grow their business with a reliable and dedicated support system. Thank you so much to everyone at Moxie for helping me achieve my dream job and goal of running a solo med spa- Citrus Aesthetics! 🍋 I love what I do every day and absolutely love helping people to be happy and to feel and look their best!

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Jessica Cvetic
Jun 2024
June 1, 2024
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Moxie has given me the freedom to confidently run my own business

"Moxie has given me the freedom to confidently run my own business which is truly my own and feels like my own. I finally get to use my expertise and make the call without having to ask anyone. For me, the biggest value of Moxie is absolute freedom."

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Jeannie
Jun 2024
June 1, 2024
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Moxie is a great company!

"Moxie is a great company! They truly care about their clients and indeed help launch, run and grow your business, like they promise! They do the heavy work and hold your hand every step of the way to your success! My experience with Moxie has been amazing and beyond my wildest imagination of helping to fulfill my dreams of being a medspa owner. Before meeting Moxie, I thought that was impossible, but Moxie has made that possible!"

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Lorpu A.
Jun 2024
June 1, 2024
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I cannot express enough gratitude for Moxie

"I cannot express enough gratitude for Moxie and their exceptional team! From the very beginning of my business launch, they have provided invaluable support and guidance, ensuring every step is smooth and successful. Their dedication, knowledge, and expertise are truly one of a kind. Knowing I have such a reliable and passionate team behind me has made all the difference for my growing Medspa. If you are looking for a team that will go above and beyond for your business, choose Moxie. Their incredible support and expertise are unmatched, and they will be a crucial part of your success, just as they have been for mine. Thank you, Moxie, for everything! 💖"

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Jen R.
Jun 2024
June 1, 2024
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I can’t say enough great things about Moxie!

"I can’t say enough great things about Moxie! I have worked with Moxie for over a year and can attest that my growth and success has been off the charts with their help. The way they have worked with me has shown me that they genuinely care about me and my business. Moxie has made my dreams come true with running my own solo spa business: The Beauty Haven Medspa. I’m so grateful for them and will always recommend them to anyone looking to get started in this industry."

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Danka D.
Jun 2024
June 1, 2024
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Their team is amazing, talented, kind, and experienced

"Moxie has paved the way to start your own medspa business in an easy, step by step guide, unstressful manner. Their team is amazing, talented, kind, and experienced. I am so lucky and grateful for Moxie. Looking forward to this partnership for years and decades of success to come. Thank you so much."

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Stephanie F.
Jun 2024
June 1, 2024
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Moxie has EVERYTHING AND EVERYONE you need to be successful

"I have been with Moxie since November 2022. From day 1, EVERYONE that I have had the privilege to speak with, has been in my corner. They are there to offer guidance every step of the way. You need new orders, they've already got it. Need protocols, they've already got it. Need a Medical director, they already got it. I'm telling you, Moxie has EVERYTHING AND EVERYONE you need to be successful. I'm proud to be partners with a team that continues to be in my corner and provides the path for growth."

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April G.
Jun 2024
June 1, 2024