Free Book

How to Launch a Medspa: The Definitive Guide

Prepare for a wrinkle-free launch with our comprehensive roadmap filled with all the guidance you need to kickstart your medspa journey so you can launch and grow with confidence.

In it you'll find:

  • A roadmap for success
  • Advice from industry experts
  • Clarity for the journey ahead
What's Inside the Guide

Sculpt Your Success with Our Medspa Launch Guide

With our definitive guide to launching your own medspa, you'll learn how to:

  1. Define your medspa vision and mission
  2. Understand your market
  3. Navigate legal requirements
  4. Make a financial plan and budget
  5. Find the perfect location
  6. Build your brand identity
  7. Develop a service menu
  8. Market and promote your medspa
  9. Set metrics for success
  10. Plan a launch party & grow after launch
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About Moxie


At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.Today, Moxie has helped more than 250 aesthetic entrepreneurs across the U.S. successfully launch, run, and grow their own independent medspas.

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No. 1
Choice of Medspa Entrepreneurs
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250+
Medspas Launched and Coachedv
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50%
More Affordable + 3x Faster to Launchv
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2x
Faster Growth Than the National Average

Trusted by 250+ MedSpa Entrepreneurs

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Moxie has been integral in aiding us to get our business up and running!

"Moxie has been integral in aiding us to get our business up and running! They made the process so much less stressful and we were able to open our doors in such a short amount of time thanks to their help! We have seen a lot of improvements in the last year as well. The Moxie team is great at taking feedback and quickly working to make improvements in every way possible to help us succeed! We are making our aesthetic injector dreams come true and it didn’t take long to for our business was to be profitable! Thanks Moxie!!"

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Kirsten N.
Jun 2024
June 1, 2024
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Moxie has been amazing with me from the start

Moxie has been amazing with me from the start. I’m an anesthesiologist that decided to dabble into opening a medspa as a side business, but I didn’t know where to begin. I would be lying if I said that Moxie didn’t hold my hand from day 1. Whether it’s facilitating logistics, legal hoops, assisting with ideas for setting up location from start to finish, assisting with business model etc etc etc (the list is truly vast). Every moxie staff member I crossed paths with was hands down phenomenal, from Rebecca to Leslie and now with Mikyla. They’ve truly made it fun and refreshing to take this business dream and make it into a reality. We’re two months into opening and I feel confident in having Moxie as an ongoing support for me. Would wholeheartedly recommend Moxie and would do it the same all over again if I had to!

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Joseph Seif
Jun 2024
June 1, 2024
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I launched my aesthetic business with Moxie and I am glad I found them

I launched my aesthetic business with Moxie and I am glad I found them. I wouldn't have figured out how to do it on my own. They helped me take care of the important steps to accomplish to do everything state-compliant and provided me the tools I need to prepare and take on clients independently with continued support. I would not do it any other way ..

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Ivy
Jun 2024
June 1, 2024
starsStars

Moxie has been wonderful

Moxie has been wonderful from compliance to operational support, it’s a valuable resource. Stephanie rocks!!AmiAida Aesthetics

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TEC TV
Jun 2024
June 6, 2024
starsStars

Stephanie is our success manager and she's been a pleasure to work with!

Stephanie is our success manager and she's been a pleasure to work with! She has worked very hard to help us succeed in growing our business. It is evident through all of our interactions that she truly cares about what she does.

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L
Jun 2024
June 1, 2024
starsStars

My Onboarding Coach has been absolutely amazing!

"My Onboarding Coach has been absolutely amazing! Her continuous availability and guidance throughout the entire process have been invaluable. I cannot emphasize enough how Moxie has made this seemingly impossible task a reality. A big thank you to Moxie for helping make dreams come true!"

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Tiff
Jun 2024
June 1, 2024
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They have made my life a million times better and easier!

I have partnered with Moxie for 9 months and I can confidently say that they have made my life a million times better and easier! I recommend every provider to partner with Moxie because they enable a true partnership. They listen, are transparent, advocate for their providers, are always leveling up and they ensure that your business and satisfaction are prioritized. If you’re looking for an organization to assist in scaling up your Medspa, Moxie is the solution, and they will help you in every way to succeed because, at Moxie, you matter.

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Blonde Girl Aesthetics
Jun 2024
June 1, 2024
starsStars

I am thrilled to give Moxie a well-deserved 5-star review!

I am thrilled to give Moxie a well-deserved 5-star review! Their team was incredibly knowledgeable, professional, and dedicated to ensuring my business launch was seamless. From strategic planning to day-to-day operations, they provided invaluable guidance and support. Their expertise and commitment truly set them apart. I highly recommend Moxie to anyone looking to start or grow their business. Thank you for helping me turn my vision into reality!

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Wendy Sherrill
Jun 2024
June 1, 2024
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I can't speak highly enough about Moxie

I can't speak highly enough about Moxie and their incredible support in helping me build my successful Med spa of Citrus Aesthetics from the ground up. From the very beginning, they have been instrumental in establishing a solid foundation for my business. I poured in the passion and they ignited my passion and eased my worries by diminishing the common feeling of overwhelm that is expected with starting your own med spa! There step-wise approach and detailed guidance was so beneficial and took away so much stress, knowing that I am setting up properly and knowing any obstacle that comes up- they have an answer to! Their guidance extends to every aspect of business growth and operations, ensuring I am well-supported at all times.Moxie's team is nothing short of exceptional. They offer expert advice on marketing strategies, operational efficiency, and overall business growth. Their communication is always prompt and efficient, addressing any issues that arise swiftly and effectively. It's clear that they genuinely care about me and my business, providing personalized support that has been crucial to my success.The entire team at Moxie is highly qualified, and their daily and weekly guidance has been invaluable. I couldn't have asked for a better partner in this journey. Moxie has been an integral part of my success, and I wholeheartedly recommend them to anyone looking to grow their business with a reliable and dedicated support system. Thank you so much to everyone at Moxie for helping me achieve my dream job and goal of running a solo med spa- Citrus Aesthetics! 🍋 I love what I do every day and absolutely love helping people to be happy and to feel and look their best!

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Jessica Cvetic
Jun 2024
June 1, 2024