about moxie

Unlocking Entrepreneurial Opportunity for Those with the Moxie to Take the Leap

Our Mission

At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.

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An image of a successful medspa CEO that partners with Moxie
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An image of a successful medspa owner that has launched a medspa with Moxie

Our story

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Jan 2022

Personal friend tries to launch their own medspa–met with red tape and exorbitant expenses

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February 2022

Interview and shadow 50+ medspas and discover an opportunity to help independent medspas thrive

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April 2022

Dan, Sam, and Emma find a way to help their friend launch successfully—and officially launch Moxie

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October 2022

Launched Moxie Suite - the best of an EMR + CRM, purpose-built for medspas

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August 2023

Moxie raises $15.7 million to help even more ambitious entrepreneurs realize their dream

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September 2023

Launch Moxie Supplies to give providers pricing power of big chains

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January 2024

Hire general counsel from nation’s largest medspa chain

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Present Day

Helping 250+ medspa entrepreneurs launch, run, and grow their businesses

A Team of Medspa Business Experts In Your Corner

Our clients turn to us not just to build a business—but to build a better future (for themselves, and their families). With Moxie, you have medspa business veterans in your corner to coach you, support you, and celebrate you every step of the way.

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Nicole
General Counsel

Former General Counsel for the nation’s largest medspa chain + leading medspa legal expert

Profile image Abby
Abby
Provider Success Manager

Grew a medspa from a single basement suite to one of the largest chains in Sweden

Profile image Kendra
Kendra
Provider Success Manager

Developed + grew successful med spas inside of a large luxury gym chain

Profile image Stephanie
Stephanie
Provider Success Manager

Led + trained medspa leaders for the second largest chain in the U.S.

Helping Medspa Entrepreneurs Launch, Run, and Grow

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Moxie has been integral in aiding us to get our business up and running!

"Moxie has been integral in aiding us to get our business up and running! They made the process so much less stressful and we were able to open our doors in such a short amount of time thanks to their help! We have seen a lot of improvements in the last year as well. The Moxie team is great at taking feedback and quickly working to make improvements in every way possible to help us succeed! We are making our aesthetic injector dreams come true and it didn’t take long to for our business was to be profitable! Thanks Moxie!!"

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Kirsten N.
Jun 2024
June 1, 2024
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Moxie has been amazing with me from the start

Moxie has been amazing with me from the start. I’m an anesthesiologist that decided to dabble into opening a medspa as a side business, but I didn’t know where to begin. I would be lying if I said that Moxie didn’t hold my hand from day 1. Whether it’s facilitating logistics, legal hoops, assisting with ideas for setting up location from start to finish, assisting with business model etc etc etc (the list is truly vast). Every moxie staff member I crossed paths with was hands down phenomenal, from Rebecca to Leslie and now with Mikyla. They’ve truly made it fun and refreshing to take this business dream and make it into a reality. We’re two months into opening and I feel confident in having Moxie as an ongoing support for me. Would wholeheartedly recommend Moxie and would do it the same all over again if I had to!

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Joseph Seif
Jun 2024
June 1, 2024
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I launched my aesthetic business with Moxie and I am glad I found them

I launched my aesthetic business with Moxie and I am glad I found them. I wouldn't have figured out how to do it on my own. They helped me take care of the important steps to accomplish to do everything state-compliant and provided me the tools I need to prepare and take on clients independently with continued support. I would not do it any other way ..

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Ivy
Jun 2024
June 1, 2024
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Moxie has been wonderful

Moxie has been wonderful from compliance to operational support, it’s a valuable resource. Stephanie rocks!!AmiAida Aesthetics

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TEC TV
Jun 2024
June 6, 2024
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Stephanie is our success manager and she's been a pleasure to work with!

Stephanie is our success manager and she's been a pleasure to work with! She has worked very hard to help us succeed in growing our business. It is evident through all of our interactions that she truly cares about what she does.

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L
Jun 2024
June 1, 2024
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My Onboarding Coach has been absolutely amazing!

"My Onboarding Coach has been absolutely amazing! Her continuous availability and guidance throughout the entire process have been invaluable. I cannot emphasize enough how Moxie has made this seemingly impossible task a reality. A big thank you to Moxie for helping make dreams come true!"

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Tiff
Jun 2024
June 1, 2024
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They have made my life a million times better and easier!

I have partnered with Moxie for 9 months and I can confidently say that they have made my life a million times better and easier! I recommend every provider to partner with Moxie because they enable a true partnership. They listen, are transparent, advocate for their providers, are always leveling up and they ensure that your business and satisfaction are prioritized. If you’re looking for an organization to assist in scaling up your Medspa, Moxie is the solution, and they will help you in every way to succeed because, at Moxie, you matter.

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Blonde Girl Aesthetics
Jun 2024
June 1, 2024
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I am thrilled to give Moxie a well-deserved 5-star review!

I am thrilled to give Moxie a well-deserved 5-star review! Their team was incredibly knowledgeable, professional, and dedicated to ensuring my business launch was seamless. From strategic planning to day-to-day operations, they provided invaluable guidance and support. Their expertise and commitment truly set them apart. I highly recommend Moxie to anyone looking to start or grow their business. Thank you for helping me turn my vision into reality!

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Wendy Sherrill
Jun 2024
June 1, 2024
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I can't speak highly enough about Moxie

I can't speak highly enough about Moxie and their incredible support in helping me build my successful Med spa of Citrus Aesthetics from the ground up. From the very beginning, they have been instrumental in establishing a solid foundation for my business. I poured in the passion and they ignited my passion and eased my worries by diminishing the common feeling of overwhelm that is expected with starting your own med spa! There step-wise approach and detailed guidance was so beneficial and took away so much stress, knowing that I am setting up properly and knowing any obstacle that comes up- they have an answer to! Their guidance extends to every aspect of business growth and operations, ensuring I am well-supported at all times.Moxie's team is nothing short of exceptional. They offer expert advice on marketing strategies, operational efficiency, and overall business growth. Their communication is always prompt and efficient, addressing any issues that arise swiftly and effectively. It's clear that they genuinely care about me and my business, providing personalized support that has been crucial to my success.The entire team at Moxie is highly qualified, and their daily and weekly guidance has been invaluable. I couldn't have asked for a better partner in this journey. Moxie has been an integral part of my success, and I wholeheartedly recommend them to anyone looking to grow their business with a reliable and dedicated support system. Thank you so much to everyone at Moxie for helping me achieve my dream job and goal of running a solo med spa- Citrus Aesthetics! 🍋 I love what I do every day and absolutely love helping people to be happy and to feel and look their best!

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Jessica Cvetic
Jun 2024
June 1, 2024

Core Values

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Act as Owners

We act with ownership of our actions and company. When we do what we say, we build trust with our clients and each other.

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Give More Than You Take

We succeed when our clients and our teammates succeed. We always go above and beyond for our clients (and for each other).

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Speed with Care

Like an operating room, we support our providers with urgency, precision, care. We look to solve problems today—not tomorrow.

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We Simplify + Learn, Every Day

We turn confusion and complexity into clarity and simplicity. Every day, we find ways to get better, asking for feedback and always learning.

300+ Medspas Count on Moxie

Hear the stories of some of the hundreds of entrepreneurs that have partnered with Moxie to launch, run, and grow their medspas.

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Blonde Girl Aesthetics
— Dr. Alex, DNP, APRN, FNP-C

“I worked with various previous partners who weren't meeting my expectations. That's why I chose to level up with Moxie.”

"In order for me to do my job the way I want to and deliver the level of care I want, I need abundant capacity. And Moxie provides me with that capacity. I don't have to think about all the other little things. I can fully focus on being the best provider and providing the best care. I don't have to worry about paying my malpractice insurance or watching my profit and losses or any of those things because I feel fully supported and that they're able to be taken care of and navigated in the correct way in order for my business to scale."

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Churchwell Aesthetics
— Becca Churchwell

“By partnering with Moxie, I was able to bring my product cost down, almost doubling my take-home pay.”

“I decided to partner with Moxie for three main reasons. The first was profitability; I wanted to increase my margins. The second was the marketing piece. One of the most important parts of this business is getting new clients in the door and retaining current clients. The third reason was Moxie’s easy-to-use charting system.”

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Authentic Aesthetics
— Audrey Knodell

“I wouldn't be able to do this without Moxie. They make everything streamlined and efficient so I can focus on treating my patients.”

“My Provider Success Manager is unbelievable. She is my hype woman and really goes above and beyond for me. She gives me ideas, and is a constant advocate for me along the way. She understands my vision, what I'm trying to do, and what I'm trying to build, and she really goes out of her way to make sure that I'm as successful in my ideal vision as I can possibly be."

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Careers

Moxie is a fast-growing, well-funded, early-stage company. We operate remote-first and offer competitive salary and stock compensation, as well as generous health/dental/vision coverage.

We’re incredibly mission-driven, and work every day to build the tools and services that help our customers — 90%+ of which are female first-time business owners — compete against the biggest chains.

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