about moxie

Unlocking Entrepreneurial Opportunity for Those with the Moxie to Take the Leap

Our Mission

At Moxie, we’re on a mission to empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing (and winning) against even the biggest medspa chains.

An image of a nurse that successfully launched a medspa with Moxie
An image of a nurse with her medspa medical director
An image of a successful medspa CEO that partners with Moxie
An image of two happy women that have launched a medspa together
An image of a successful medspa owner that has launched a medspa with Moxie

Our story

icon circle

Jan 2022

Personal friend tries to launch their own medspa–met with red tape and exorbitant expenses

icon circle

February 2022

Interview and shadow 50+ medspas and discover an opportunity to help independent medspas thrive

icon circle

April 2022

Dan, Sam, and Emma find a way to help their friend launch successfully—and officially launch Moxie

icon circle

October 2022

Launched Moxie Suite - the best of an EMR + CRM, purpose-built for medspas

icon circle

August 2023

Moxie raises $15.7 million to help even more ambitious entrepreneurs realize their dream

icon circle

September 2023

Launch Moxie Supplies to give providers pricing power of big chains

icon circle

January 2024

Hire general counsel from nation’s largest medspa chain

icon circle

Present Day

Helping 250+ medspa entrepreneurs launch, run, and grow their businesses

A Team of Medspa Business Experts In Your Corner

Our clients turn to us not just to build a business—but to build a better future (for themselves, and their families). With Moxie, you have medspa business veterans in your corner to coach you, support you, and celebrate you every step of the way.

Profile image Nicole
Nicole
General Counsel

Former General Counsel for the nation’s largest medspa chain + leading medspa legal expert

Profile image Abby
Abby
Provider Success Manager

Grew a medspa from a single basement suite to one of the largest chains in Sweden

Profile image Kendra
Kendra
Provider Success Manager

Developed + grew successful med spas inside of a large luxury gym chain

Profile image Stephanie
Stephanie
Provider Success Manager

Led + trained medspa leaders for the second largest chain in the U.S.

Helping Medspa Entrepreneurs Launch, Run, and Grow

starsStars

I can’t say enough great things about Moxie!

"I can’t say enough great things about Moxie! I have worked with Moxie for over a year and can attest that my growth and success has been off the charts with their help. The way they have worked with me has shown me that they genuinely care about me and my business. Moxie has made my dreams come true with running my own solo spa business: The Beauty Haven Medspa. I’m so grateful for them and will always recommend them to anyone looking to get started in this industry."

Read More
Avatar
Danka D.
Jun 2024
June 1, 2024
starsStars

Their team is amazing, talented, kind, and experienced

"Moxie has paved the way to start your own medspa business in an easy, step by step guide, unstressful manner. Their team is amazing, talented, kind, and experienced. I am so lucky and grateful for Moxie. Looking forward to this partnership for years and decades of success to come. Thank you so much."

Read More
Avatar
Stephanie F.
Jun 2024
June 1, 2024
starsStars

Moxie has EVERYTHING AND EVERYONE you need to be successful

"I have been with Moxie since November 2022. From day 1, EVERYONE that I have had the privilege to speak with, has been in my corner. They are there to offer guidance every step of the way. You need new orders, they've already got it. Need protocols, they've already got it. Need a Medical director, they already got it. I'm telling you, Moxie has EVERYTHING AND EVERYONE you need to be successful. I'm proud to be partners with a team that continues to be in my corner and provides the path for growth."

Read More
Avatar
April G.
Jun 2024
June 1, 2024
starsStars

Moxie's support helped me address various challenges with confidence

"Moxie's support helped me address various challenges with confidence. Right away, I had to tackle pricing strategies, marketing approaches, getting a medical director, and so on. Having Moxie as a resource was incredibly valuable"

Read More
Avatar
Lucy
Jun 2024
June 1, 2024
starsStars

Moxie has helped my business by increasing my revenue

"Moxie has helped my business by increasing my revenue, boosting my profit margins, and bringing in and capturing new clients that I wouldn't have had access to before."

Read More
Avatar
Becca
May 2024
May 15, 2024
starsStars

Moxie has allowed me to focus fully on my patients

"Moxie has allowed me to focus fully on my patients by handling the business side. From tracking profits and losses to managing insurance and charting, Moxie provides stability and peace of mind. For anyone thinking about working with Moxie: What are you waiting for? It’s a no-brainer. Moxie has made a night-and-day difference compared to any other business partnership."

Read More
Avatar
Alex
Jun 2024
June 1, 2024
starsStars

They have made my life a million times better and easier!

I have partnered with Moxie for 9 months and I can confidently say that they have made my life a million times better and easier! I recommend every provider to partner with Moxie because they enable a true partnership. They listen, are transparent, advocate for their providers, are always leveling up and they ensure that your business and satisfaction are prioritized. If you’re looking for an organization to assist in scaling up your Medspa, Moxie is the solution, and they will help you in every way to succeed because, at Moxie, you matter.

Read More
Avatar
Blonde Girl Aesthetics
Jun 2024
June 1, 2024
starsStars

I am thrilled to give Moxie a well-deserved 5-star review!

I am thrilled to give Moxie a well-deserved 5-star review! Their team was incredibly knowledgeable, professional, and dedicated to ensuring my business launch was seamless. From strategic planning to day-to-day operations, they provided invaluable guidance and support. Their expertise and commitment truly set them apart. I highly recommend Moxie to anyone looking to start or grow their business. Thank you for helping me turn my vision into reality!

Read More
Avatar
Wendy Sherrill
Jun 2024
June 1, 2024
starsStars

I can't speak highly enough about Moxie

I can't speak highly enough about Moxie and their incredible support in helping me build my successful Med spa of Citrus Aesthetics from the ground up. From the very beginning, they have been instrumental in establishing a solid foundation for my business. I poured in the passion and they ignited my passion and eased my worries by diminishing the common feeling of overwhelm that is expected with starting your own med spa! There step-wise approach and detailed guidance was so beneficial and took away so much stress, knowing that I am setting up properly and knowing any obstacle that comes up- they have an answer to! Their guidance extends to every aspect of business growth and operations, ensuring I am well-supported at all times.Moxie's team is nothing short of exceptional. They offer expert advice on marketing strategies, operational efficiency, and overall business growth. Their communication is always prompt and efficient, addressing any issues that arise swiftly and effectively. It's clear that they genuinely care about me and my business, providing personalized support that has been crucial to my success.The entire team at Moxie is highly qualified, and their daily and weekly guidance has been invaluable. I couldn't have asked for a better partner in this journey. Moxie has been an integral part of my success, and I wholeheartedly recommend them to anyone looking to grow their business with a reliable and dedicated support system. Thank you so much to everyone at Moxie for helping me achieve my dream job and goal of running a solo med spa- Citrus Aesthetics! 🍋 I love what I do every day and absolutely love helping people to be happy and to feel and look their best!

Read More
Avatar
Jessica Cvetic
Jun 2024
June 1, 2024

Core Values

Decorative icon

Act as Owners

We act with ownership of our actions and company. When we do what we say, we build trust with our clients and each other.

Decorative icon

Give More Than You Take

We succeed when our clients and our teammates succeed. We always go above and beyond for our clients (and for each other).

Decorative icon

Speed with Care

Like an operating room, we support our providers with urgency, precision, care. We look to solve problems today—not tomorrow.

Decorative icon

We Simplify + Learn, Every Day

We turn confusion and complexity into clarity and simplicity. Every day, we find ways to get better, asking for feedback and always learning.

300+ Medspas Count on Moxie

Hear the stories of some of the hundreds of entrepreneurs that have partnered with Moxie to launch, run, and grow their medspas.

A woman in a white lab coat standing in front of a bookshelf.
Play icon
Blonde Girl Aesthetics
— Dr. Alex, DNP, APRN, FNP-C

“I worked with various previous partners who weren't meeting my expectations. That's why I chose to level up with Moxie.”

"In order for me to do my job the way I want to and deliver the level of care I want, I need abundant capacity. And Moxie provides me with that capacity. I don't have to think about all the other little things. I can fully focus on being the best provider and providing the best care. I don't have to worry about paying my malpractice insurance or watching my profit and losses or any of those things because I feel fully supported and that they're able to be taken care of and navigated in the correct way in order for my business to scale."

Watch the case study
A woman with long hair standing in front of a mirror.
Play icon
Churchwell Aesthetics
— Becca Churchwell

“By partnering with Moxie, I was able to bring my product cost down, almost doubling my take-home pay.”

“I decided to partner with Moxie for three main reasons. The first was profitability; I wanted to increase my margins. The second was the marketing piece. One of the most important parts of this business is getting new clients in the door and retaining current clients. The third reason was Moxie’s easy-to-use charting system.”

Watch the case study
A woman in a white lab coat standing in front of a bookshelf.
Play icon
Authentic Aesthetics
— Audrey Knodell

“I wouldn't be able to do this without Moxie. They make everything streamlined and efficient so I can focus on treating my patients.”

“My Provider Success Manager is unbelievable. She is my hype woman and really goes above and beyond for me. She gives me ideas, and is a constant advocate for me along the way. She understands my vision, what I'm trying to do, and what I'm trying to build, and she really goes out of her way to make sure that I'm as successful in my ideal vision as I can possibly be."

Watch the case study
Arrow
Previous Customer Story
Next Customer Story
Arrow
grow with us

Careers

Moxie is a fast-growing, well-funded, early-stage company. We operate remote-first and offer competitive salary and stock compensation, as well as generous health/dental/vision coverage.

We’re incredibly mission-driven, and work every day to build the tools and services that help our customers — 90%+ of which are female first-time business owners — compete against the biggest chains.

People who smiling and talking around the table