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The Challenge: The Learning Curve to Launch
Audrey Knodell, BSN-RN, is the owner and founder of Authentic Aesthetics, located in Cedar Park, TX. Her journey in aesthetics started in 2019 when she got her first Botox treatment before her wedding. “Previously I’d been working in neonatal and didn't know that aesthetics was a career option, but I had that first appointment and was hooked immediately. I started my didactic training in 2020, and then fully transitioned into the field at the end of 2021,” she explained.
She decided to jump in and launch her medspa while still in nurse practitioner school full-time. However, due to her busy schedule, she struggled to find the time and capacity to navigate the tedious legal aspects and back-end business of her medspa launch.
“I think the biggest challenge is that I am a clinician first and foremost, and not a business person,” she noted. “When you get into a field that you know nothing about, that's very intimidating, especially for something like an aesthetics business where there are many legal aspects that need to get tied up and taken care of before you can start practicing. That was very intimidating and a big learning curve for sure.”
The Solution: A Partner To Guide Every Step of the Journey
Audrey decided to partner with Moxie to alleviate the burden and stress of navigating entrepreneurial challenges while still in school. “I discovered Moxie after talking to a friend. I went through Moxie’s website and talked to a few people with Moxie, and I was really impressed by the organization and what they offered. I felt like Moxie was an excellent match, and when it came down to deciding if I was going to do this by myself or do this with a partner, it really was a no-brainer.”
With step-by-step instructions laid out for launch, Audrey was able to move through the process seamlessly.
“My launch coach was incredible. She made the process so simple; she checked in every single week to make sure that we were on schedule and worked with my schedule immensely. She made things that normally would have stressed me out fun; it almost felt like a game. It was kind of a piece of cake and that's pretty unbelievable.”
Audrey's favorite parts about working with Moxie:
- Ease of supply orders directly through Moxie Suite
- Constant improvements based on feedback
- Improved workflow and efficiency due to increased visibility through Moxie Suite
- The full support and peace of mind
“Some of my favorite parts about Moxie Suite are that I can order my supplies directly through the app. I also love that I can see who my patients are for the day and see if they need to fill out paperwork or sign consents prior to me treating them. I can also see if they're a brand-new patient. It's very easy to look at my schedule and know exactly what each patient needs. It improves my workflow immensely.”
“The other thing I really love about Moxie Suite is that they're constantly making improvements to it,” Audrey shared. “Whenever I have feedback I feel like Moxie always makes a change that only ever improves workflow.”
She also expressed how much she appreciates having a partner she can depend on to help her run and grow her medspa with ease.
“The intangible value of working with Moxie is the support side, the peace of mind, and the efficiency side. I know that my charting system is done, my point of sale is good to go, I've got my medical director in place, I've got a legal structure in place, protocols, the safety measures, all of that stuff is already done, dusted, taken care of.”
The Results: A Successful Launch and Long-Term Growth
With Moxie on her team, Audrey has more time to focus on providing the best treatment for her patients and successfully balance work and her education.
“I am in school, and I am also running a business and that certainly would not be possible without Moxie and the way that they've been able to help me handle all of the aspects of running a medspa,” Audrey shared.
“Moxie makes everything streamlined and efficient so I can focus on treating my patients and on school — and be successful in both ventures.”
She’s also gained peace of mind knowing that everything will be taken care of the right way so her medspa can continue to operate in full compliance.
“I wouldn't be able to do this without Moxie. There are too many moving parts and things that can get lost and fall to the wayside. To have a partner that has it down to a science so no matter what, boom, boom, boom, you can tick your boxes. You are done, covered, and safe. It's invaluable.”
Moxie also helps keep costs down so Audrey can take home more of her monthly earnings.
“I am a numbers girl through and through. Financially, Moxie makes it very, very feasible. Product is very expensive and Moxie allows me to access the product that I need to perform the job that I'm trying to perform in a way that is not stressful.”
As she continues to run and grow her business, Audrey can lean on her Practice Success Manager to continue to generate new ideas and get support every step of the way.
“My Practice Success Manager is unbelievable. She is my hype woman and really goes above and beyond for me. She gives me ideas, and is a constant advocate for me along the way. She understands my vision, what I'm trying to do, and what I'm trying to build, and she really goes out of her way to make sure that I'm as successful in my ideal vision as I can possibly be.”
When asked what advice she would give to someone just starting out on their medspa journey, she responded:
“If you're a small business and you're looking for someone that has your back, I think it's kind of a no-brainer to partner with somebody like Moxie. From the financial side, you really can't beat it.”
She went on to share:
“I genuinely feel like this company values me and my feedback, and I feel very supported. Moxie really values its providers as individuals, but also everyone as a whole. It is rare to find a partner that has so much vested interest in your success like this. I've just had truly the best experience, and I recommend Moxie to anyone who's thinking about it.”
Audrey shows how passion and determination, coupled with the support of the Moxie team, can lead to a successful medspa launch and long-term growth.
Reach out to one of our specialists at Moxie today to learn more about how we can help you launch a successful medspa!
When you're ready to take the next step in launching or growing your aesthetic practice, here are 3 ways Moxie can help:
