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The Challenge: Getting the Guidance She Needed to Get Off the Ground
After six years in family medicine, Lucy Sason, a registered nurse (RN) turned nurse practitioner (CNP), was ready to pursue her dream of opening her own medspa — Lucy's Laser and Medspa. However, she struggled to find the resources and information she needed to launch.
“People think it's easy to go out and open your medspa business, but there's a lot more that goes into it. There are medical directors, a charting system, and standard care agreements. It's not as easy as just opening up a room,”
Lucy met with a medical attorney but it quickly became clear that he didn’t have the breadth of knowledge that she needed. “The lawyer I was trying to work with wasn't familiar with medspas,” she explained, “I wanted somebody to tell me where to start and I just wasn’t getting that. I was completely overwhelmed and needed real guidance.”
The Solution: A Comprehensive Roadmap & Support System
In her search for guidance, Lucy Googled “how to start a medspa,” and found Moxie — a one-stop solution that gives you everything you need to launch and grow your own medspa. “On my first call, I decided to go with Moxie. I'm not a ponderer. I didn't look into any competitors because I didn't have to. I knew that Moxie felt right,” she explained.
The step-by-step roadmap, instructions, and weekly touchpoints provided throughout the onboarding process gave Lucy clarity and confidence while building her business. She was able to move quickly and ensure her business was compliant.
"Moxie's support helped me address various challenges with confidence. Right away, I had to tackle pricing strategies, marketing approaches, getting a medical director, and so on. Having Moxie as a resource was incredibly valuable,” Lucy shared. "If you're not investing in a good team and you think you can do it on your own, you are wrong. You have to spend money and invest in good people to help you.”
The Result: A Grand Opening & Long Term Partnership to Expand
With Moxie providing a clear guide forward, Lucy felt confident she had the support she needed to sign a lease and began renovations on a 2,000-square-foot state-of-the-art medspa. Less than four months after googling “how to start a med spa,” Lucy was ready to open the doors of Lucy’s Laser and Medspa.
Her grand opening event had over 250 RSVPs and she hit an impressive $20,000 in sales. Within the first month, her medspa generated over $42,000 in sales.
"The grand opening was significant because it occurred right after the onboarding process. We didn’t waste any time. Without Moxie, I’d be making it up as I go. I would not have had such a successful grand opening or first month. I would not have been able to hit the ground running. With Moxie, I have had unwavering support,” Lucy reflected.
With Moxie’s continued support, Lucy plans to expand her team and services so she can grow her patient base and keep ahead of the competition. Her weekly meetings with Kendra and monthly business review calls provide valuable marketing strategies and business insights so she can stay ahead of her local competitors in Ohio and continue to grow her medspa empire.
Reach out to Moxie today and learn how we can help you launch & grow your medspa empire.
