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You built your med spa with a dream — to build a successful business, and help people look and feel their best.
But somewhere along the way, that dream can feel pretty overwhelming. Managing clients, keeping your inventory going, regular marketing, upkeep of your facility — it’s a lot.
New clients come in sporadically, then vanish just as quickly. Scheduling is a constant juggling act, and revenue feels unpredictable.
The truth is this: Relying solely on one-off appointments leaves you vulnerable. You deserve a more stable, predictable income that reflects the value you bring.
What if there was a way to turn those one-time clients into loyal members, guaranteeing recurring revenue and a steady stream of happy faces?
Here’s how: A med spa membership program.
Med spas with membership models report 22% higher revenue, driven by members spending approximately 35% more than non-members.
It's a win-win for everyone. Clients get consistent care at a discounted rate, you build stronger client relationships, and you get a predictable income.
This guide contains med spa membership ideas to majorly boost your business. Let’s get into it.
Idea 1: Tiered membership options
The beauty of memberships lies in their flexibility. You can design a program that caters to a wide range of client needs and budgets, ensuring there's something for everyone.
Here's how to create tiered membership options that keep your clients engaged and coming back for more:
Variety is key
Develop multiple membership levels, each offering a unique package of services. You want options for the budget-conscious guest seeking a basic facial, as well as the client looking for a comprehensive anti-aging program.
Here's an example:
- Bronze Tier: Perfect for the new member or someone seeking a targeted approach. This tier could include:
- A fixed number of filler appointments
- 10% discount on all additional services
- Priority booking for appointments
- Silver Tier: Ideal for clients seeking a more consistent routine. This tier could offer:
- Laser treatments at 30% off
- 15% discount on all additional services
- Free skincare product for birthdays
- Gold Tier: Designed for the committed client who wants the ultimate self-care experience. This tier could include:
- One customized skincare treatment per month
- One body treatment (e.g. laser hair removal session) per quarter
- 20% discount on all additional services and products
- Exclusive access to members-only events and new treatment launches
You want to keep the membership model simple and easy to understand. A well-designed membership plan will present enough value to convert clients without undermining your med spa's profitability.
Pro tip: Consider offering a "starter tier" with introductory pricing. This allows new clients to experience the benefits of your program at a lower cost, increasing the likelihood of them upgrading to a higher tier later.
Tailored service packages
Within each tier, curate a selection of services that address specific concerns. For example, a "Bronze" tier might include monthly facials and Botox discounts, while a "Platinum" tier could offer access to advanced treatments like laser skin resurfacing and a complimentary consultation with a medical aesthetician.
Idea to try: Get creative. Think beyond just facials and injectables. Offer add-ons like brow shaping or teeth whitening in higher tiers to incentivize upgrades.
Value matters most
The key to successful tier differentiation is ensuring each level offers perceivable value. Members should feel like they're getting a significant discount compared to paying for individual services.
Don't be afraid to get specific — list out the exact number of treatments included in each tier, along with any additional perks.
Pro tip: Use clear and concise language when describing your tiers. Avoid industry jargon and focus on the benefits for the client (e.g., "Glowing Skin Starter Kit" vs. "Tier 1: Basic Facial Package").
Upgrade encouragement
Design your program to encourage clients to move up in tiers naturally. Offer enticing benefits in higher tiers, such as priority booking, exclusive discounts on product lines, or access to member-only events.
For instance, three appointments as a bronze member can give the client 50 points. Collecting 100 such points promotes them to the next category.
Here is an example of a great tiered membership model run by Vitalyc Medspa. They offer a “Gold” Membership for $99/mo, and a “Black'' Membership for $180/mo.
Their Gold Membership offers a mix of benefits and a sign-up incentive, their Black membership is an enhanced version of the Gold with additional treatments included. And they add the value of the services to highlight the savings from joining their membership.
Idea 2: Loyalty rewards and perks
Memberships are all about creating a sense of exclusivity and added value. Don't just offer discounted services — shower your members with loyalty rewards and perks that make them feel special.
Here's how to design a loyalty program that keeps clients engaged and coming back for more:
Sweeten the deal
Go beyond basic discounts and offer exclusive perks that enhance the member experience. Try these:
- Special member events like exclusive workshops, product launches, or social gatherings. This fosters a sense of community and allows them to connect with your team and other like-minded clients.
- Give your members the inside scoop. Offer them the chance to be the first to experience new services or technologies before they become available to the general public. This creates a sense of excitement and exclusivity.
Pro tip: Personalize the perks whenever possible. Does a client rave about a specific product line? Offer them a discount on their favorite serum. This extra touch goes a long way in building loyalty.
You could consider charging non-members a slight premium on services.
This approach motivates people to become members and protects the business's bottom line by ensuring service prices reflect the value offered despite providing members with preferred rates.
The power of surprise
Don't let your perks become predictable. Regularly refresh your offerings to keep members engaged. Introduce seasonal specials, limited-time discounts, or surprise gifts with purchases to keep things exciting.
Idea to try: Partner with other local businesses for exclusive member benefits. Offer discounts at a nearby boutique or complimentary consultations with a hair stylist — these collaborations add value and create a sense of community.
Idea 3: Family & friends benefits
Memberships are a powerful tool for building loyalty, but why stop there?
Extend the benefits and create a true med spa community by offering perks that incentivize members to introduce their loved ones to your services.
Here's how to leverage family and friends benefits to expand your reach:
Spread the love
Allow members to share certain benefits with family and friends. This could include:
- Referral bonuses: Offer a complimentary service or product to the member for every new client they refer who signs up for a membership. This incentivizes them to spread the word about your program.
- Bring-a-friend discounts: Have members bring a friend for a discounted service or package. This allows them to share their positive spa experience and potentially convert their friend into a new member.
- Family membership plans: This allows members to add immediate family at a discounted rate. This encourages shared self-care experiences.
Pro tip: Make it easy for members to refer their friends. Provide them with referral cards or a digital referral link they can easily share.
Double the benefit
Family and friends benefits should be about more than just acquiring new clients. Offer perks that benefit the referring member as well.
This creates a two-way street and strengthens the value proposition for your existing members.
Idea to Try: Host a "Friends & Family Day" event. Offer exclusive discounts, refreshments, and mini-treatments for members and their guests. This creates a fun and interactive way to introduce your med spa to a new audience.
Building relationships
Family and friends benefits are more than just discounts — they're about creating connections. Encourage your staff to be warm and welcoming to guests introduced by members.
This positive experience can turn them into loyal clients in their own right.
This approach taps into the power of word-of-mouth marketing, expands your client base, and creates a sense of community around your med spa. It's a win-win for everyone involved.
Idea 4: Flexible payment plans
One of the biggest barriers to membership programs is the perceived financial commitment.
People might be worried about putting money down for something they aren’t sure they’ll use or benefit from. And that’s reasonable!
Here's how to break down those barriers and make your program accessible to a wider range of clients — offer flexible payment options:
Choices for every budget
Cater to different financial preferences by offering a variety of payment structures. This could include:
- Monthly auto-drafts: This is the most convenient option for most clients. Set up automatic monthly payments to ensure uninterrupted membership benefits.
- Quarterly payments: This is a good middle ground for clients who are okay with larger installments but still appreciate predictability.
- Annual lump sums work well too: You could offer a discounted rate for members who pay for the entire year upfront. This incentivizes long-term commitment and reduces administrative costs for your spa.
Pro-tip: Clearly display your payment options on your website and marketing materials. Make sure the pricing structure for each tier and payment option is easy to understand.
Streamlined sign-up & renewal
Don't let paperwork slow you down. Use a med spa management software (like Moxie) to automate the sign-up and renewal processes.
This allows members to easily enroll online or through a mobile app, minimizing administrative work for you or your staff.
Idea to try: Offer a limited-time "introductory month" at a discounted rate. This allows potential members to experience the benefits of your program at a lower cost, increasing the likelihood of them converting to a long-term membership.
Convenience is key
Remember, the goal is to make membership enrollment and payment as convenient as possible for your clients. Offer multiple payment methods, such as credit cards, debit cards, or even automatic bank transfers.
Providing flexible payment options and streamlining the sign-up process helps remove financial obstacles and encourage clients to invest in their long-term self-care through your membership program.
Idea 5: Birthday & anniversary treats
A successful membership program isn’t just about the discounts, it’s about building relationships. So how do you do that?
An easy win is by celebrating special occasions along with your clients.
Here's how to leverage birthdays and anniversaries to personalize the member experience and create lasting loyalty.
Celebrate milestones
Don't let special occasions go unnoticed. Recognize member birthdays and membership anniversaries with thoughtful gestures that show you care. This could include:
- A complimentary service upgrade: This could be a more advanced version of their usual treatment, e.g. microneedling or laser resurfacing, or a free add-on service like a filler touch-up.
- Special offers and discounts: This incentivizes them to treat themselves and reinforces the value of being a member.
- Personalized birthday messages: This could be a simple handwritten birthday card or a personalized email. Take the time to acknowledge their special day and express your appreciation for their loyalty.
Pro tip: Use the capabilities of your spa management software to automate birthday and anniversary emails. Personalize them with the member's name and a special offer, while saving you valuable time.
Offer more than just discounts
While discounts are appreciated, aim to go beyond just a price reduction. Use these occasions to offer members exclusive experiences, like early access to new treatments or a complimentary consultation with your most experienced aesthetician.
Use these interactions to personalize the client experience throughout the year. This could involve recommending specific products based on their needs, offering appointment reminders with special touches, or simply remembering their favorite treatment.
Idea to try: Create a dedicated "Member Appreciation Week" around key holidays or anniversaries of your spa's opening. Offer special promotions, host exclusive events, and showcase your appreciation for your loyal members.
Marketing your membership program
Now that you've crafted a compelling membership program, it's time to shout it from the rooftops (or at least your social media platforms).
Feature your med spa membership program prominently on your website's homepage and create a dedicated landing page for it with more information.
Here's how to effectively market your program and attract new members:
Multi-channel marketing
Don't rely on a single tactic. Use a multi-channel marketing approach to reach your target audience across different platforms. This could include:
- Email marketing: Craft targeted email campaigns to existing clients. Highlight the benefits of your program and showcase success stories from satisfied members.
Offer exclusive discounts or promotions for email signups.
- Social media marketing: Promote your program across your social media channels.
Use engaging visuals, short videos, and clear calls to action to pique client interest. Run targeted ads to reach new audiences who might be interested in your services.
- In-house promotions: Display brochures and posters highlighting your membership program. Offer special incentives for signing up, like a free product sample.
Pro tip: Tailor your marketing message to resonate with your existing brand identity. Use consistent language, visuals, and branding elements across all marketing channels to create a cohesive experience for your clients.
Advertising disclaimer:
Unless you have a LegitScript certification, you aren’t allowed to conduct any explicit advertising of Botox, Dysport, Xeomin, Daxxify, Jeuveau, or other injectables like these using their brand names. These are prescription-only medicines (POM) and cannot be promoted on social media or websites by anyone except licensed pharmacies or resale companies. Also, avoid using before-and-after photos, any photos with blood or of a graphic nature, and photos of needles that are blocked on social media platforms like Instagram and Facebook. This is general advice for educational purposes, but it doesn’t constitute legal advice.
Targeted communication
Try segmenting your email lists based on categories such as age, preferred treatments, or membership tier. Similarly, target your social media ads to reach specific demographics or client interests.
For example, highlight anti-aging benefits for clients concerned with wrinkles, while promoting laser resurfacing or facials for glowing skin to a younger audience.
Idea to try: Partner with local influencers or bloggers who align with your brand. Offer them the chance to experience your membership program and create content (reviews, tutorials, etc.) that showcases its value to their audience.
Track and analyze
Don't just throw marketing campaigns out into the void.
Track the performance of your efforts to see what's resonating with your audience. Analyze data from email open rates, social media engagement, and website traffic to refine your strategy and maximize your return on investment.
If something isn’t working, switch to something else. Marketing is all about being flexible.
With the right approach, you can grow your clientele and watch your business thrive.
Implementation and management
We understand launching a membership program can feel overwhelming — especially if you have to track everything manually. There’s a lot of data, and not much room for mistakes.
The good news is that there are tools available to streamline the process and make managing memberships for your med spa easy and efficient.
Moxie: The med spa management software
Moxie Suite goes beyond basic med spa management software. It’s designed to work flawlessly with your existing systems, eliminating the need for manual data entry and ensuring a smooth workflow.
Here's how Moxie Suite empowers you:
- Effortless member management: Create and manage tiered memberships, track member details and usage history, and automate billing cycles.
- Secure client texting and emailing: Streamline communication, reduce appointment cancellations, and encourage repeat business with secure two-way messaging.
- Client financing options: Moxie integrates financing options with Affirm and Cherry Financing, removing cost as a barrier to treatment for your clients.
- Seamless appointment booking: Moxie integrates online scheduling and intake forms, reducing administrative burden for you and your staff, and offering a convenient booking experience for clients through a mobile app.
- Boost memberships with targeted marketing: Moxie's built-in CRM allows for targeted client messaging and SMS campaigns to promote memberships, special offers, and events directly to your members.
It's a customer-loved platform designed to streamline everything from booking to billing, giving you more time to focus on what matters – your clients.
Leverage the power of automation
Personalized emails, birthday greetings, membership updates — you no longer have to do all this back-end work manually.
Take advantage of automation features offered by your spa management software. This allows you to:
- Send automated emails: Welcome new members and provide them with program details, booking instructions, and seasonal promotions.
- Automate birthday and anniversary emails: Schedule automated birthday and anniversary emails to personalize the member experience and show your appreciation for their loyalty.
- Reminders for renewal: Set up automatic reminders for upcoming membership renewals, ensuring a smooth transition and minimizing disruptions for your members.
If the technology exists, use it! Automation can free up valuable time and resources to allow you to focus on what matters most — providing exceptional service to your clients.
Want to run a successful med spa membership program? Try Moxie
Moxie is the #1 choice of med spa entrepreneurs to grow faster, bring in more profit, and achieve real success.
We take the burden out of running a successful med spa so you can focus on what you do best — providing exceptional care to your clients.
Here's how Moxie can help your med spa thrive:
- Membership made easy: With Moxie, you can offer med spa memberships with ease, creating loyal customers and boosting recurring revenue. We’ve even got an ebook to help you do it.
- Marketing done for you: Moxie manages everything from website creation (under your brand) to targeted advertising that drives new clients through your doors.
- Streamline client communication: Moxie offers a secure messaging platform to streamline appointments, decrease cancellations, and get you more repeat customers.
- Software that’s built for medspas: From online appointment scheduling to charting to text message marketing and memberships — we’ve got you covered. With Moxie, it’s easier than ever to run your business and wow your clients.
