Are you working on a social media strategy for your medspa and wondering what to do about hashtags? Are they still relevant? Do they matter?
And if they do, what are some medspa hashtags you can use to get people through your doors and into your chairs?
In this comprehensive guide, we’ve got you covered with some helpful tips for using hashtags, along with the most recent hashtags to use for your medspa services on social media.
Let’s dive in.
Advertising disclaimer:
Unless you have a LegitScript certification, you aren’t allowed to conduct any explicit advertising of Botox, Dysport, Xeomin, Daxxify, Jeuveau, or other injectables like these using their brand names. These are prescription-only medicines (POM) and cannot be promoted on social media or websites by anyone except licensed pharmacies or resale companies. Also, avoid using before-and-after photos, any photos with blood or of a graphic nature, and photos of needles that are blocked on social media platforms like Instagram and Facebook. This is general advice for educational purposes, but it doesn’t constitute legal advice.
Please note that Moxie works with many pharmaceutical companies who provide injectable neuromodulators from various brands. Moxie does not recommend nor endorse Botox or Dysport over any other brand of neuromodulator.
How do medspa hashtags work?
Hashtags are a powerful tool to amplify your reach and attract new clients. They’re like digital breadcrumbs, leading users interested in specific topics to relevant content.
In essence, they categorize conversations and allow users to discover content that aligns with their needs.
Let's say a potential client is browsing Instagram. Your informative post about Botox benefits might get buried in their feed. However, a well-placed #botoxbenefits hashtag can act like a helpful sign, guiding those interested in learning more about the treatment straight to your post.
Greater visibility = Greater brand awareness.
But simply throwing random terms after a # symbol won't cut it. You need the right hashtags to attract the right attention. In this article, we’ve listed some of the most popular medspa hashtags for you to try.
General medspa hashtags
#medspa gives you over 3.7 million posts on Instagram.
Here are popular hashtags to use to get your post more eyes:
- #medspa
- #skincare
- #beauty
- #antiaging
- #aesthetics
- #microneedling
- #injectables
- #facial
- #esthetician
- #dermalfillers
- #selfcare
- #dysport
- #dermatology
- #beforeandafter
Hashtags for Botox
#botox gives you a massive 19 million posts on Instagram. Here are other hashtags you can use for Botox-related posts:
- #botox
- #babybotox
- #botoxbeforeandafter
- #botoxinjections
- #wrinklereduction
- #facebotox
- #skintightening
- #antiwrinkle
- #botoxforehead
- #botoxfillers
- #botoxbeauty
- #botoxclinic
Hashtags for Dysport
- #dysport
- #dysportbeforeandafter
- #dysportinjections
- #botoxalternative
- #dysporttreatment
- #dysportclinic
- #dysportbeauty
- #dysportforehead
- #facedysport
- #invisibledysport
Hashtags for lip fillers
#filler has 6.5 million posts, and here are some more hashtags to use for this incredible treatment:
- #lipfillers
- #bowtechnique
- #lipsbeforeandafter
- #russianliptechnique
- #russianlips
- #perfectpout
- #invisiblefiller
- #lipinjections
- #undereyefiller
- #juvederm
- #restylane
- #lipenhancement
- #plumplips
- #lipfillertreatment
- #lipaugmentation
- #lipgoals
Hashtags for CoolSculpting
#coolsculpting gives you over a million Instagram posts, and here are some other hashtags that people use on posts related to this:
- #fatfreezing
- #bodycontouring
- #nonsurgical
- #cryolipolysis
- #fatloss
- #fitspo
- #bodyshaping
- #coolsculptingtreatment
- #coolsculptingpro
- #coolsculptingbeforeandafter
Hashtags for laser treatments
Laser treatments extend beyond laser hair removal — lasers are used to remove tattoos, improve skin texture, and so much more. Here are some popular hashtags for laser treatments:
- #lasertreatment
- #laserhairremoval
- #tattooremoval
- #lasertherapy
- #laserskincare
- #laserresurfacing
- #laserclinic
- #hairfreelife
- #laserhairreduction
- #hairremoval
- #skincarelaser
Hashtags for skincare treatments
Since your medspa probably offers plenty of skincare treatments, you’ll want to draw attention to those, too. Try using these hashtags:
- #skintreatment
- #acnetreatment
- #facialtreatment
- #clearskin
- #cleangirlaesthetic
- #microneedling
- #facialbeforeandafter
- #smoothskin
- #cleangirl
- #chemicalpeel
- #microdermabrasion
- #hydrafacial
- #glowingskin
- #clearskin
- #healthyskin
- #skincareaddict
Hashtags for seasonal promotions
We definitely recommend trying specific promotions based on the season you’re entering — people’s skincare and aesthetic needs evolve with the season. Here are specific seasonal promotion hashtags for your medspa:
- #springbeauty
- #summerglow
- #fallskincare
- #wintercare
- #summercare
- #summerskincare
- #summerwrinklereduction
- #holidaybeauty
- #seasonalskincare
- #blackfridaybeauty
- #cybermondaydeals
- #valentinesdaybeauty
- #valentinesdaymakeover
- #holidaymakeover
How to optimize your medspa hashtag strategy
Having the right hashtags is the first step. What comes next is knowing how to use them smartly.
Here are some of our best tips:
Keep things diverse: When it comes to an effective hashtag strategy, it helps to keep things diverse. Use a combination of these types of hashtags:
- Branded hashtags (5+): These are your personalized hashtags that help clients discover your brand in particular. #SpaName, #SpecificTreatments, #Tagline.
- Location-specific hashtags (4-5): These hashtags help you connect with potential clients in your immediate area. Think of them as casting a local fishing net to attract nearby customers. Here are some examples: #[YourCity]Botox, #[YourArea]LipFillers, #Esthetician[City].
- Procedures (3-4): Use hashtags specific to the services you offer. Examples include #botoxandfillers, #laserhairremoval, #microneedling, or #chemicalpeel.
Don’t use too many hashtags: Yep, there is such a thing as too many! While Instagram permits up to 30 hashtags per post, a strategic approach is key. Use 11-15 hashtags to ensure discoverability without overwhelming viewers.
Use relevant hashtags: Tempting as it may be, avoid irrelevant hashtags like #taylorswift for a Botox post. Focus on terms genuinely related to your services and target audience.
Continuous optimization: Experiment with different hashtag combinations and monitor their effectiveness. Analyze results and adjust your strategy as needed for optimal reach.
Need help with marketing for your medspa? Try Moxie
We hope these medspa hashtags help you grow your social media following and attract loyal clients. Moxie empowers medspa owners across the country to grow faster, bring in more profit, and achieve real success.
We take the burden off your shoulders so you can focus on what you do best — providing exceptional care to your clients.
Here's how Moxie can help your medspa thrive:
- Marketing done for you: Moxie manages everything from website creation (under your brand) to targeted advertising that drives new clients through your doors.
- Hands-on, expert growth coaching: Our dedicated coaches meet with you regularly to support your growth, give you hands-on help, and guide you through the process of launching, managing, and growing your medspa.
- Software that’s built for medspas: From online appointment scheduling to charting to text message marketing and memberships — we’ve got you covered. With Moxie, it’s easier than ever to run your business and wow your clients.