Aesthetic Visionaries Live: Building a Brand in a Competitive Space
Did you know that according to AmSpa, nearly 1 in 5 med spas in the U.S. opened in the last year? That means it's more important than ever to distinguish what makes your brand uniquely special.
Watch the replay of our exclusive chairside chat featuring Allie McAllister, NP-C and co-founder of CULT Aesthetics, and Alex Palumbo, DNP, APRN, FNP-C and founder of Blonde Girl Aesthetics. Allie will share tips and strategies for building and elevating your brand in the increasingly competitive world of aesthetic medicine.
During this on-demand session, Allie will share insights on:
- Crafting a brand identity that feels authentic and unique
- Strategies for standing out in the competitive aesthetics market
- Balancing authenticity with promoting services and products
Whether you're a seasoned injector or just starting your journey in aesthetics, this session will leave you with actionable advice to help you shape your own brand and stand out in your space.
Featured Experts
Meet Allie McAllister, NP-C, a trailblazer in aesthetic medicine and business strategy. As the co-founder of Cult Aesthetics Clinics, CULT Aesthetics Conferences, and Squeeze Skin, Allie has built a powerhouse brand that blends clinical expertise with entrepreneurial innovation. Recognized as one of America's top 100 injectors for three consecutive years, she has mastered the art of scaling and sustaining success in the competitive aesthetics industry.
Dr. Alex is a highly skilled and doctoral-prepared aesthetic nurse practitioner and the proud owner of Blonde Girl Aesthetics, with locations in both Miami, Florida, and Monmouth County, New Jersey. With over a decade of medical experience, she is an aesthetic visionary dedicated to helping her patients achieve their desired results through personalized, natural-looking enhancements. Her philosophy centers on empowering individuals to look and feel their best, embracing their unique beauty.
Dan Friedman is the co-founder and CEO of Moxie. Dan is passionate about equipping passionate injectors with the tools, coaching, and business strategy needed to build a thriving, profitable aesthetic practice in a competitive space.